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Dustin Dewberry

Head of Data Science B2C/B2B at LiveRamp

Professional Background

Dustin Dewberry is a distinguished leader in the fields of Applied Marketing Data Science and Data Engineering, with a profound dedication to advocating for innovative data solutions that transform marketing strategies. With over a decade of extensive experience, Dustin has built a robust career that bridges the critical gap between data science and marketing, harnessing the power of data analytics to drive business decisions and optimize marketing campaigns.

Dustin serves as the Head of Data Science B2B at LiveRamp, where he employs his expertise in data engineering to shape data-driven marketing solutions for businesses. His role involves overseeing various data-driven initiatives that enhance the marketing capabilities of B2B clients, ensuring they remain competitive in an ever-evolving market landscape. Prior to this position, he held the esteemed title of VP Data Science-Advanced Analytics at DigitasLBi_US, where he was instrumental in developing advanced analytics strategies that elevated client campaigns.

Throughout his career, Dustin has excelled in higher management roles, particularly at Sears Holdings Corporation, where he worked his way up from Digital Marketing Manager to the Marketing Chief of Staff and Digital Optimization Lead. During this time, he was pivotal in leading digital marketing analytics initiatives that significantly improved campaign effectiveness and customer engagement.

Dustin's commitment to advancing data science initiatives is evident in his former role as the Head of Customer Attribution at zulily, where he focused on customer journey analytics to help drive profitable growth. His foundational experiences as a Sr Program Manager at Amazon and Amazon Web Services provided him with invaluable insights into the e-commerce ecosystem, positioning him as a strategic thinker and innovator in leveraging big data for business transformation. Additionally, through his time as a Fraud Investigator at Nordstrom and an Investment Banker at Banc of America Investments, he gained a unique blend of analytical and strategic financial skills that continue to benefit his current endeavors.

Education and Achievements

Dustin Dewberry began his journey at Columbia Basin College, where he laid the groundwork for his passion for data and marketing. Following this, he honed his skills further at Renton Technical College, immersing himself in courses that equipped him with the knowledge and expertise vital for a successful career in data science and engineering.

Dustin's career is marked by numerous accolades and achievements, reflecting his significant contributions to the fields of marketing and data science. His leadership at LiveRamp and DigitasLBi_US showcases his commitment to leveraging data to drive impactful marketing solutions, while his strategic roles at well-known organizations like Sears and Amazon demonstrate his versatility and ability to adapt to different business environments.

In addition to his professional roles, Dustin is often regarded as a thought leader in applied marketing data science. He continuously engages with industry peers and participates in discussions that explore innovative uses of data in marketing, advocating for the evolving landscape of data science as it relates to marketing strategies.

Achievements

Dustin's professional journey is decorated with numerous achievements, highlighting his capacity to affect change and foster innovation in organizations. As the Head of Data Science B2B at LiveRamp, he has pioneered data solutions that empower businesses to better understand their customers, ultimately optimizing marketing effectiveness.

At DigitasLBi_US, his strategic leadership in advanced analytics helped propel client digital strategies to new heights, solidifying the agency's reputation in the marketplace. Dustin's groundbreaking work at zulily as the Head of Customer Attribution was instrumental in refining customer analysis techniques, which directly influenced marketing strategies and customer retention efforts.

His leadership at Sears Holdings Corporation saw him enhance digital marketing analytics capabilities that contributed to increased ROI in marketing campaigns. Through his blend of analytical skills and business acumen, he has demonstrated that data-driven decision-making is key to unlocking growth opportunities.

Additionally, his roles at Amazon and Nordstrom have helped him build a comprehensive understanding of digital ecosystems within two of the world's leading retail giants, allowing him to bring valuable insights to all his professional undertakings.

Skills and Expertise

Dustin's expertise spans a variety of domains within data science and engineering, with specific skills in:

  • Data Engineering
  • Applied Marketing Data Science
  • Advanced Analytics
  • Digital Marketing Analytics
  • Customer Attribution
  • Data-Driven Marketing Solutions
  • E-commerce Strategies
  • Fraud Analysis
  • Team Leadership and Cross-Functional Collaboration

Related Questions

How did Dustin Dewberry innovate data solutions for marketing at LiveRamp?
In what ways did Dustin Dewberry's experiences at Sears Holdings Corporation shape his understanding of digital marketing analytics?
What were the key milestones in Dustin Dewberry's career that led him to become the Head of Data Science B2B at LiveRamp?
How has Dustin Dewberry contributed to the field of Applied Marketing Data Science throughout his career?
What strategies did Dustin Dewberry implement at zulily to enhance customer attribution methods?
Dustin Dewberry
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Location

Greater Seattle Area