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Dustin Luther
Senior Manager, Client Development at Blackhawk Network
Dustin Luther is an experienced marketing executive currently serving as the Chief Marketing Officer (CMO) at Matchbook AI since November 2023.1 With over 15 years of experience in leading marketing teams, he specializes in driving brand engagement and revenue growth.
Career Highlights
- Founder of Spinnio: Luther founded Spinnio in October 2022 and continues to lead the company.1
- CMO at Adamson Ahdoot LLP: He served in this role from August 2021 to August 2022.1
- Head of Marketing at Creditsafe USA: Luther held this position for three years, from July 2018 to July 2021.1
- VP Marketing at Hawke Media: He worked here for seven months in 2017-2018.1
Expertise and Approach
Luther is known for:
- Building high-performing teams by hiring exceptional talent
- Providing clear vision and empowering teams
- Designing and managing complex marketing initiatives, including product launches and partnerships
- Applying an engineering and growth mindset to marketing challenges
Education and Background
Dustin Luther studied at the University of California, Berkeley, and the University of California, Santa Cruz. His diverse professional background includes roles such as:
- Brand and Influencer Engagement at Dun & Bradstreet
- Chief Storyteller at 4realz Consulting
- Director of Interactive Marketing at Move, Inc.
- Founder and Blogger at Rain City Guide1
Achievements
Throughout his career, Luther has received several honors and awards, including:
- Small Business Influencer Champion (2011)
- Best BtoB Social Community (2011)
- Best BtoB Engagement Campaign (2011)
- Top 25 Digital Marketers by BtoB Magazine (2013)1
Dustin Luther's extensive experience and diverse skill set make him a valuable asset in the field of marketing, particularly in areas such as brand engagement, team leadership, and innovative marketing strategies.
Highlights
Spinnio Stories with Rushabh Mehta.
Major Bias alert: I love what the Matchbook AI team is doing!
When I first heard what Rushabh Mehta had a startup with 32 Fortune 1000 companies that are trusting his company, Matchbook AI, with their critical data systems, I was not only blown away, but I also wanted to find out how I could help!
And lucky for me, there was a place for me to join as the Fractional CMO, a role I've held since November '23.
In this conversation, I want to do a deep-dive with Rushabh on the early days. What systems did he put in place to land HUGE contracts? What does he think were the difference makers that got these big companies to trust him? What advice does he have for startups looking to also land enterprise clients?
- Are you interested in landing enterprise clients?
- Have questions around what systems and tools you'll need to put in place to land these kinds of contracts?
Join us and bring your questions to this interactive conversation!
Spinnio Stories with Tebogo Mokwena
Tebogo Mokwena is the cofounder of Akiba Digital, a startup that's grown to a million plus in revenue/year by bringing unique insights into small business credit in the African market.
With fast growth comes lots of learnings.
We'll talk about how she went from the idea-stage to a high-revenue startup, with an emphasis on the sales and marketing tools and strategies that have worked (or haven't worked!) for her.
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Are you a startup founder interested in high growth?
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Interested in learning more about how people are finding revenue growth in Africa?
Bring your questions and insights to what's sure to be a lively conversation!
