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Dylan Baker
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Professional Background
Dylan Baker is a seasoned professional in the realms of analytics, journalism, and business intelligence, boasting a diverse career that spans various industries. With a strong foundation in mathematics and data science, Dylan has proved himself as a valuable asset in business analytics and engineering roles while also carving a niche for himself in the media sector. His entrepreneurial spirit led him to co-found Spectacles CI, a venture aimed at leveraging data insights for business growth.
Previously, Dylan held pivotal roles that include serving as the Business Intelligence and Analytics Lead at Growth Street, where he contributed to developing data-driven solutions to enhance decision-making processes. His tenure at Simba Sleep as a Business Intelligence Consultant allowed him to apply his expertise in analytics to improve operational performance. Through his journey, he has partnered with various organizations, helping them harness the power of data for intelligent insights.
Before embarking on his analytics journey, Dylan was a passionate reporter at TECH CITY NEWS, where he honed his storytelling and journalistic skills, providing him a unique perspective to his current roles that intertwine analytics with narrative.
Education and Achievements
Dylan's educational background is remarkably robust. He began his academic journey at Reigate Grammar School, where he laid the groundwork for his future academic pursuits. Following that, he pursued a Bachelor of Science (BSc) degree in Mathematics at the University of Bath, achieving Second-Class Honours Second Division. This foundation in mathematics equipped him with strong analytical skills that would prove invaluable throughout his career.
Continuing his quest for knowledge, Dylan completed a Master's degree in Broadcast Journalism at City University London, where he earned a Merit. This degree not only sharpened his reporting skills but also instilled a strong sense of narrative construction, which would later influence his approach to data storytelling.
In his continuous effort to stay ahead in the rapidly evolving tech landscape, Dylan undertook a part-time course in Data Science at General Assembly, as well as a Full Stack Web Development Certification course through Free Code Camp. These educational endeavors highlight his commitment to ongoing professional development and mastery over technical skills critical in today's data-driven world.
Notable Contributions and Ventures
Dylan's trajectory in the business arena is noteworthy. As the co-founder of the Creative Agenda Group, which was eventually acquired by Forbes in 2018, he showcased his entrepreneurial prowess and ability to build successful ventures from the ground up. This success allowed him to refine his insights into existing market needs and trends, fostering innovation in the analytics space.
His expertise as an Analytics Engineering Consultant at DBAnalytics Ltd provided him the opportunity to advise various organizations on optimizing their analytical capabilities. He dedicated himself to translating complex data into actionable strategies for clients.
Dylan has not only focused on consultancy and analytics but has played a significant role in knowledge-sharing epicenters. He was a member of Founders of the Future, an initiative that mentors young entrepreneurs and innovators, which aligns with his personal philosophy of giving back to the community and aiding the next generation of business leaders.
Despite his diverse experiences across various sectors, Dylan's core thread remains his passion for utilizing data to craft compelling and insightful narratives, making him a unique figure in both journalism and analytics.
Conclusion
Dylan Baker's career spans a rich tapestry of experience, from analytics consultancy to journalism, designed to empower businesses and inform the public. With a blend of academic excellence, practical experience, and entrepreneurial ventures, Dylan continues to drive innovation in analytics and storytelling. His commitment to professional growth and helping others find their path in the business world makes him a standout figure in his industry.
Highlights
Testing Looker's New AI Explore Assistant
At Google Cloud Next 2024, there was a clear and obvious focus on generative AI, which included exciting new extensions for Looker.
One of those extensions was a the Looker Explore Assistant, an extension or API plugin for Looker that allows you to ask natural language questions and get data returned back to you, using your LookML semantic layer.
Join us for this webinar as we walk through how to deploy the new extension and show off the types of questions you can ask of your data!

🧹 Spring is here and it's time to give your Looker instance a good cleaning!
If you're like most successful Looker deployments, you're likely dealing with too much content rather than too little. Users create reports for one-off use-cases, duplicate reports to make minor tweaks, and build reports that are no longer needed.
This is why it's important to run a spring cleaning process around your content. By doing so, you can ensure that users can easily find the reports they need and developers don't have to maintain or work around content that is no longer needed.
Testing their new content management tool, our friends have deleted over 36,000 pieces of Looker content, reducing unused content from over 75% to below 20% on average. If you're interested in testing it out, check out the video and book a demo with the link in the comments.
Let's start spring cleaning your Looker instance today!
