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Dylan Choong

VP, Human Resources, Adidas - People Strategist & Organisational Architect

Dylan Choong is the Vice President of Human Resources at Adidas, overseeing the South East Asia region as well as commercial and global functions for the Asia-Pacific (APAC) headquarters. He has held this position since January 2021. Prior to joining Adidas, he served as Regional Vice President of Human Resources for Sephora (LVMH) in South East Asia, where he played a pivotal role in talent development and organizational capabilities during a period of significant growth and transformation across multiple countries.13

Career Background::

  • Adidas: As VP of HR, Choong focuses on attracting top talent in a competitive market and enhancing leadership development within the organization. He emphasizes the importance of emotional intelligence and relationship-building skills in HR practices.1
  • Sephora: At Sephora, he led initiatives that resulted in a 63% reduction in turnover and significantly improved employee engagement ratings. His strategic leadership contributed to Sephora's successful digital transformation and expansion into new markets.12
  • Starwood Hotels & Resorts: Before his time at Sephora, Choong was the Director of Human Resources for Starwood Asia Pacific, where he led various HR initiatives that garnered multiple awards for employee engagement and organizational effectiveness.2

Education and Recognition:: Choong holds a Master’s degree in Management from Cornell University, where he graduated with honors. He has received several accolades throughout his career, including being named a "Game Changer" by Workforce Magazine in 2015, recognizing his innovative contributions to the HR field.12

Dylan Choong's extensive experience in human resources across diverse industries positions him as a key leader in shaping the workforce strategies at Adidas, particularly within the dynamic landscape of the Asia-Pacific market.

Related Questions

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What strategies has Dylan Choong implemented to improve employee engagement at adidas?
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What are some of the most innovative people-management practices Dylan Choong has introduced?
Dylan Choong
Dylan Choong, photo 1
Dylan Choong, photo 2
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Location

Singapore