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Dylan Ellsworth

Director of Brand Marketing & Creative, Gaylord Hotels at Marriott International

Dylan Ellsworth is the Vice President of Brand & Marketing at Gaylord Hotels, which is part of Marriott International.3 He leads the in-house creative team for Gaylord Hotels, overseeing marketing and creative initiatives.2 Ellsworth has been involved in successful marketing campaigns for Gaylord Hotels, particularly their Christmas events, which have historically driven nearly 40% of leisure revenue.1

In 2020, Ellsworth and his team launched the "SO. MUCH. CHRISTMAS." campaign, an umbrella initiative designed to encompass all of Gaylord's Christmas events and programming, including the new "I Love Christmas Movies" event.1 This campaign was created in response to challenges posed by the COVID-19 pandemic and aimed to drive sales for room nights, raise awareness for new programming, and support ticket sales for holiday events.1

Under Ellsworth's leadership, the marketing efforts for Gaylord Hotels' Christmas events have been highly successful, with combined digital marketing efforts driving a 6.1:1 return on ad spend (ROAS) and exceeding goals for room revenue and package revenue.1 His team's work has also garnered recognition, as evidenced by their nomination for a Shorty Award for the "SO. MUCH. CHRISTMAS." campaign.1

Related Questions

What are some of the key projects Dylan Ellsworth has led at Gaylord Hotels?
How did Dylan Ellsworth contribute to the success of the I Love Christmas Movies event?
What strategies did Dylan Ellsworth use to drive awareness and sales for Gaylord Hotels' Christmas events?
Can you provide examples of the creative pieces Dylan Ellsworth developed for Gaylord Hotels' marketing campaigns?
How did Dylan Ellsworth's team adapt to the challenges posed by the COVID-19 pandemic?
Dylan Ellsworth
Dylan Ellsworth, photo 1
Dylan Ellsworth, photo 2
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Location

Fort Lauderdale, Florida, United States