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Dylan Floyd

Senior Manager, E2E Connections & Media @ The Coca-Cola Company

Dylan Floyd is the Senior Manager of End-to-End Connections & Media at The Coca-Cola Company, based in Atlanta, Georgia. He has a background in business from the University of Georgia's Terry College of Business and has accumulated significant experience in media and connections management within the beverage industry.134 Floyd is known for his active engagement on LinkedIn, where he shares insights related to his professional journey and industry trends, reflecting his commitment to his role at Coca-Cola.2

Highlights

Aug 13 · linkedin

After keeping this secret for WAY too long, I'm absolutely thrilled to finally share this collab with the world.

Coca-Cola and OREO have teamed up to become besties! Our two iconic brands have come together to create a series of limited-edition products that will hit shelves on 9/9. This is THE largest Coca‑Cola Creations launch to date and definitely one of the biggest collabs I've ever worked on.

In the coming weeks, I'll share more about our media partnerships, including how to activate “Bestie Mode” through our custom partnership with Spotify. For now, join me in celebrating the magic of the best cookie and the best drink coming together. Let me know if you plan to try it!

https://lnkd.in/eVY2WK_K

#CocaCola #OREO #Innovation #RealMagic #BestieMode

Jul 1 · linkedin

Just checked "giving a guest lecture at UGA" off my bucket list!

It was so much fun, and I was so impressed by the UGA MMR students. We covered various methods of audience segmentation and targeting, and my top three pieces of advice were:

  1. Understand value creation before tackling any project
  2. Use a diverse range of methodologies to understand your audience
  3. Balance historical knowledge and current trends with predicting future outcomes

A big thank you to Scott Cuppari for having me! Looking forward to more opportunities to connect and share with this next generation of marketing leaders.

#MarketingResearch #AudienceSegmentation #Targeting #UGAMMR #GuestLecture #MarketingScience #FutureLeaders

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Dylan Floyd
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Location

Atlanta, Georgia, United States