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Dylan Tweney
Editor in Chief at Highwire PR
Professional Background
Dylan Tweney is a highly accomplished content, public relations, and marketing executive with over 20 years of rich experience as a journalist and a decade committed to delivering innovative communications strategies. His extensive career has seen him successfully generate award-winning content for some of the most renowned national tech publications and established tech brands. His impressive resume is complemented by more than 15 years of leadership experience, where he has built and inspired diverse teams, implemented impactful processes, and consistently produced admirable results.
Dylan is not only a talented writer and editor but also an adept wrangler of complex ideas, possessing the unique ability to transform intricate concepts into accessible narratives. Known as a center of calm in any storm, he leads with poise and confidence, making him a valuable asset in any fast-paced environment.
Education and Achievements
Dylan’s educational background laid a robust foundation for his illustrious career. He earned a Bachelor of Arts from Williams College before pursuing a Master’s degree at the University of California, Santa Barbara. These academic milestones have equipped him with a deep understanding of both theoretical frameworks and practical skills necessary for the world of journalism and communications.
Over the years, Dylan has achieved notable professional accomplishments that reflect his capabilities and contributions to the fields of content and public relations. One such highlight includes creating a comprehensive PR strategy that propelled Valimail from generating one to two news stories monthly to an impressive 40 or more. This remarkable feat underscores his strategic acumen and ability to elevate brand visibility.
In addition, Dylan spearheaded a multi-year content program that serves as the cornerstone of Valimail’s marketing and communications efforts. This initiative not only demonstrated his foresight but also solidified his reputation as a strategist capable of driving measurable growth and engagement.
Dylan’s impact extends beyond tech brands, as evidenced when he led a content campaign that significantly assisted a nonprofit legal aid society in securing a $250,000 grant from Google. This solution-oriented approach illustrates his commitment to using his skills for social good and making meaningful contributions to society.
Key Contributions
One of Dylan's major accomplishments includes his tenure at VentureBeat, where he successfully increased the publication's traffic fourfold by revamping its editorial strategy and team dynamics. His innovative approaches, combined with his clear vision, enabled the team to gain both readership and respect within the tech journalism landscape.
Similarly, while working with Wired, he achieved a tenfold increase in traffic on the Gadget Lab blog after modernizing its content, launching a podcast, and significantly enhancing editorial quality. Dylan’s creativity and adaptability shine through in these initiatives, demonstrating that he can navigate changing landscapes while keeping audiences engaged.
Dylan's entrepreneurial spirit is evident in his role as a founding employee at three content startups, showcasing his deep-rooted passion for the evolving media industry.
Achievements
Dylan's extensive list of achievements speaks volumes about his expertise and dedication:
- Created a transformative PR strategy for Valimail that increased news story output from 1-2 to an impressive 40+ per month.
- Designed a multi-year content program at Valimail that played a crucial role in their marketing and communications strategies.
- Led a successful content campaign for a nonprofit, enabling them to secure a significant grant from Google, thus further asserting the societal impact of communication.
- Implemented strategic enhancements at VentureBeat, increasing website traffic fourfold through a new editorial approach.
- Revitalized Wired.com’s Gadget Lab blog, leading to a staggering tenfold increase in traffic through the modernization of the blog and the introduction of a new podcast.
- Contributed as a founding member to three successful content startups, leveraging his insights and experience to nurture growth and innovation in the industry.
Highlights
How do you use AI in writing? I'd love to hear your thoughts. Here are three ways I've found it to be particularly helpful (and none of them involve letting AI write drafts for me).
It’s easy to freak out about the state of the world. There’s a lot going on, and much of it isn’t good. Most of what we hear about, in fact, is terrible.
But still, it's not all bad. The sun came up right on schedule this morning at 6:03. I know it happened, because I was there, though I didn’t see the sun itself until about ten minutes later, when it rose over the fogbank covering Hayward. The tide was out and half the Coyote Point cove was just mudflat, puddles of water reflecting the slowly brightening sky, the power towers, and a handful of lights sprinkled on the opposite shore. As the dawn progressed, the sky lit up with oranges of different shades, as it likes to do that time of day. A few clouds over the hill showed bright fringes of flame as the sunlight hit their upper edges. A flock of pelicans flew across the orange, picturesque as can be. Airplanes followed suit, looking equally beautiful against the morning sky.
As my very intelligent wife Karen says: When things seem bananas, it’s a good time to chill out. Sit down with a cup of coffee and watch the sun rise. Take a breath.
Don't panic.
https://lnkd.in/gfxUkzaA

