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Ed Carey
Founder & CEO at Audience Town | Leading Marketing Analytics for Real Estate | Consumer Intelligence in PropTech
Ed Carey is the Founder and CEO of Audience Town, a real estate advertising and marketing platform.12 With over 20 years of experience in the media, advertising technology, data, and mobile industries, Carey has established himself as a prominent figure in the real estate tech sector.14
Professional Background
Before founding Audience Town in 2018, Ed Carey held various positions at leading companies in the media and advertising industry.26 His career journey includes roles at:
- Quest Magazine
- The New York Times
- Undertone
- The Rubicon Project
- Dun & Bradstreet
- Kargo (as Executive Vice President of Revenue & Partnerships)
Audience Town
Carey founded Audience Town based on the realization that buying a home combines money and emotion in a unique way compared to other advertised products.1 The company is described as the only marketing analytics platform for real estate, providing insights about customers that can transform businesses.3
Expertise and Recognition
Ed Carey is regarded as one of the brightest minds in the real estate tech industry.4 His goal with Audience Town is to simplify the process of identifying and connecting with moving audiences.5 The platform he developed offers various services, including:
- Customer intelligence
- Marketing analytics
- Communications strategies
- Website development guidance
- Land acquisition and development insights
Personal
While primarily based in the Miami-Fort Lauderdale area4, Ed Carey's professional endeavors have taken him to various locations. His passion for progress in the real estate technology sector is said to be reflected in his personal life as well.5
Highlights
Thanks John McManus and The Builder's Daily for including my thoughts during this roller coaster housing market:
"When you know your customer, you sell more homes. We might poke fun at homebuilder strategists for making decisions with their gut, but maybe we could help them prove that their gut was right — with data. It's all about knowing who your customers are and what they need. Your marketing team is your land development team, and it's becoming the biggest source of information for your product. Your marketing team is your business future. See them that way. Because of the tools available to them, AI and data are being harnessed for marketing use cases, and they have the best tools available now. Give them money, give them power."
Lots of ink about the obvious effects of the new Real Estate Agent commission changes (read: they were litigated down as of last week). Here are the inconspicuous effects of wholesale commission reductions learned from an industry that went through something similar.
