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Ed Poppe

CRM, Digital and Marketing leader passionate about outcome-oriented and consumer-focused 1:1 brand experiences

Ed Poppe is the Vice President of CRM, Loyalty and Performance Marketing at Build-A-Bear Workshop.3 He plays a key role in the company's digital transformation and loyalty program initiatives. Poppe was involved in implementing Salesforce Loyalty Management for Build-A-Bear, which was among the first five retailers to adopt this platform and became the largest retail implementation to date.1

In his role, Poppe has been instrumental in:

  1. Converting over 20 million loyalty records to the new system
  2. Automating promo and reward processes
  3. Reducing manual work in loyalty program management

Poppe has emphasized the importance of the Salesforce Loyalty Management implementation, stating that it provides Build-A-Bear with "a foundation to innovate and expand the loyalty program, delivering better Guest experiences".1

It's worth noting that while Poppe's current role is at Build-A-Bear Workshop, his LinkedIn profile may not be up to date, as some search results indicate he has also held positions at Sodexo as a Global Accounts Leader and VP, North American Regional Account Director.24

Related Questions

What are Ed Poppe's main responsibilities at Build-A-Bear Workshop?
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How has the implementation of Salesforce Loyalty Management impacted Build-A-Bear's customer experience?
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Location

Greater St. Louis