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Ed Poppe

CRM, Digital and Marketing leader passionate about outcome-oriented and consumer-focused 1:1 brand experiences

Ed Poppe is the Vice President of CRM, Loyalty and Performance Marketing at Build-A-Bear Workshop.3 He plays a key role in the company's digital transformation and loyalty program initiatives. Poppe was involved in implementing Salesforce Loyalty Management for Build-A-Bear, which was among the first five retailers to adopt this platform and became the largest retail implementation to date.1

In his role, Poppe has been instrumental in:

  1. Converting over 20 million loyalty records to the new system
  2. Automating promo and reward processes
  3. Reducing manual work in loyalty program management

Poppe has emphasized the importance of the Salesforce Loyalty Management implementation, stating that it provides Build-A-Bear with "a foundation to innovate and expand the loyalty program, delivering better Guest experiences".1

It's worth noting that while Poppe's current role is at Build-A-Bear Workshop, his LinkedIn profile may not be up to date, as some search results indicate he has also held positions at Sodexo as a Global Accounts Leader and VP, North American Regional Account Director.24

Highlights

Feb 14 · comparably.com
Build-A-Bear Workshop Executive Team | Comparably
Aug 28 · merkle.com
Build-A-Bear Case Study - Merkle
Jan 22 · iza.co
Ed Poppe - Vice President, CRM, Loyalty and Performance ... - Wiza
Build-A-Bear Workshop Names David Henderson Chief Revenue ...
Build-A-Bear Plans to Accelerate its Digital Transformation with ...
Jun 18 · theorg.com
Build-A-Bear Workshop - Leadership Team - The Org
Jul 26 · buildabear.com
Press Room - Build-A-Bear Workshop
Executive Officers | Build-A-Bear Workshop - Investor Relations

Related Questions

What are Ed Poppe's main responsibilities at Build-A-Bear Workshop?
How has Ed Poppe contributed to Build-A-Bear's digital transformation?
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How has the implementation of Salesforce Loyalty Management impacted Build-A-Bear's customer experience?
What other projects has Ed Poppe worked on in his career?
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Location

Greater St. Louis