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Eddy Lu

Co-founder and CEO of GOAT Group

Eddy Lu is the co-founder and CEO of GOAT Group, a leading platform for authentic sneakers, apparel, and accessories. He co-founded GOAT in 2015 with Daishin Sugano, aiming to combat counterfeit sneakers by ensuring authenticity through a ship-to-verify model.236 Under his leadership, GOAT has grown significantly, achieving unicorn status and expanding globally with over 50 million members across 170 countries.138

Background and Career

  • Education: Lu holds a degree in Computer Science from the University of California, Berkeley.17
  • Early Career: Before GOAT, Lu worked at Lehman Brothers and Deloitte Consulting. He also owned Beard Papas from 2006 to 2010 and was involved with the social dining app GrubWithUs.15
  • Entrepreneurial Journey: Lu participated in Y Combinator's Winter class of 2011 and has a history of entrepreneurial ventures, including gaming apps and specialty food franchises.7

Leadership at GOAT

  • Founding and Growth: Lu co-founded GOAT in 2015, focusing on authenticating sneakers to combat counterfeits. The platform has since expanded to include apparel and accessories, partnering with luxury brands.23
  • Innovative Approach: GOAT uses a combination of machine learning and human review to verify product authenticity, ensuring a trusted marketplace for buyers and sellers.3
  • Global Expansion: Under Lu's leadership, GOAT has become a global brand with a strong presence in the sneaker and apparel resale market, operating multiple brands including Flight Club and Grailed.68

LinkedIn and Public Presence

  • LinkedIn Profile: Lu is active on LinkedIn under the username "eddylu," where he connects with professionals in the industry.4
  • Public Engagements: He is also involved in speaking engagements and public appearances, often discussing his entrepreneurial journey and the success of GOAT.2

Highlights

Feb 7 · clay.com
Who is the CEO of GOAT? Eddy Lu's Bio - Clay
Jan 1 · builtinla.com
GOAT Group Los Angeles Office: Careers, Perks + Culture
Dec 11 · cbinsights.com
GOAT - Products, Competitors, Financials, Employees ... - CB Insights
Oct 1 · goat.com
About Us - GOAT
Aug 5 · en.wikipedia.org
GOAT Group - Wikipedia
LA500 2023: Eddy Lu - Los Angeles Business Journal
LA500 2022: Eddy Lu - Los Angeles Business Journal
LA500 2022: Eddy Lu - Los Angeles Business Journal
Apr 13 · Bloomberg
Paris Saint-Germain Teams Up with Sneaker Marketplace Goat Group - Bloomberg
Sep 7 · en.wikipedia.org
GOAT (platform) - Wikipedia
Sneaker App GOAT CEO Eddy Lu Credits Years of Failure to Success
Sneaker App GOAT CEO Eddy Lu Credits Years of Failure to Success

Related Questions

What inspired Eddy Lu to pivot from Grub with Us to GOAT?
How did Eddy Lu's experience at Lehman Brothers influence his entrepreneurial journey?
What are some of the key strategic decisions Eddy Lu has made for GOAT's growth?
How has Eddy Lu's leadership style contributed to GOAT's culture and employee satisfaction?
What challenges did Eddy Lu face when launching GOAT, and how did he overcome them?
Eddy Lu
Eddy Lu, photo 1
Eddy Lu, photo 2
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Location

Los Angeles, California, United States