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Eden Bidani
Peel off your tech's alter ego🦸♀️ Conversion copywriting + Product messaging + Brand messaging for SaaS and tech companies around the world
Professional Background
Eden Bidani is a seasoned professional in the realm of conversion messaging, copywriting, and strategic messaging, specializing in assisting technology companies to effectively convey their value propositions and connect with their target audiences. With a background rooted in sociology and anthropology, Eden possesses a unique perspective that enables her to craft compelling narrative frameworks that resonate with diverse audiences. Her career has been marked by pivotal roles in several esteemed organizations, showcasing her expertise in the field of marketing and communication.
Previously, Eden served as the Head of Strategy and Copy at CAPE.Agency, where she led initiatives to utilize conversion messaging to redefine how tech products are presented to potential customers. Under her leadership, her team achieved remarkable successes, including a doubling of sign-ups for an early-stage Product-Led Growth (PLG) SaaS homepage through revitalized messaging techniques.
Eden’s extensive experience also includes her role as a Growth Mentor at GrowthMentor, where she shared her knowledge and helped startups refine their growth strategies. Prior to her time at CAPE.Agency, Eden worked as a Conversion Copywriter and Acquisition Strategist at Green Light Copy. Here, she honed her skills in writing high-impact copy that effectively drives conversions and engagement. Her journey in copywriting began with her co-founding of Atomik Designs, where she took charge as the Sales Manager, Sales Trainer, and Marketing Copywriter, laying the foundation for her successful career.
Eden’s work is characterized by her ability to understand clients’ needs deeply, crafting tailor-made messaging that captures audience attention and fosters meaningful connections. Overall, her professional trajectory highlights a genuine commitment to enhancing brand narratives in the tech industry and helping businesses thrive in competitive landscapes.
Education and Achievements
Eden Bidani earned her Bachelor of Arts degree in Sociology and Anthropology from Monash University, an educational background that grounds her in understanding human behavior and societal trends—skills that are critical in the field of marketing and communications. This academic experience has been instrumental in shaping Eden’s approach to crafting messages that resonate on a deeper level with target audiences.
Her notable achievements encompass significant metrics-driven results that underscore her expertise. For example, she has orchestrated a 30% lift in conversions for a B2B SaaS 'book a demo' page, achieving 95% statistical confidence in these improvements. Additionally, she contributed to reducing the bounce rate from 51.5% to 35.6% on a B2B SaaS homepage, alongside doubling visitors' time spent on the page. Such results reflect the impactful strategies and effectiveness of her conversion copywriting.
Her work has garnered praise from industry professionals, with testimonials highlighting her collaborative approach and ability to translate complex ideas into clear and actionable copy. Such feedback reinforces Eden's reputation as a formidable force in the conversion copywriting space, demonstrating both her approachability and expertise in delivering results.
Achievements
- Successfully doubled sign-ups for an early-stage PLG SaaS homepage through revitalized messaging.
- Achieved a 30% lift in conversions with 95% statistical confidence for a B2B SaaS ‘book a demo’ page.
- Played a pivotal role in decreasing the bounce rate of a B2B SaaS homepage from 51.5% to 35.6% and doubling the time spent by visitors on the page.
- Collaborated closely with clients to rebrand messaging and positioning, resulting in clear, crisp copy that received positive reception from teams.
- Demonstrated adaptability and a keen sense of market need through creating effective copy across various platforms including websites, ads, landing pages, and emails.
Highlights
Do you know what this is?
Even I didn't. For a good long minute.
I was cleaning out a couple of boxes from our spare fridge when suddenly, and very unexpectedly, a little patch of green caught my eye.
And it was only after I examined the photo did I realize what it was.
A while back some (uncooked) lentils spilled in the fridge.
We thought we'd cleaned them all up.
Well, apparently not.
Because now we have a teeny tiny patch of microgreens.
Now this fridge is our spare fridge. It barely gets opened. It doesn't even have a working light. And it freezes anything that touches its sides or its back wall.
But still.
Despite being in probably the least preferable conditions for sprouting, these little lentils sucked it up, knuckled down, and started growing anyway.
And aside from making me reflect on how I need to level up my fridge cleaning regime, it also provided a good moment of reflection on life. In general.
If this was Instagram, I'd probably caption this photo with something like:
"Even if you're in a dark place and you feel like all the odds are against you...
...Never lose hope. Because you can still find a way to grow."
But, obviously, that's way too soft and squishy for LinkedIn.
So what should the B2B caption be for this?
(Aside from "10 things these microgreens taught me about B2B sales...")
Any suggestions?
#marketing #copywriting #linkedin #sunday
Around this time last year, at BrightonSEO, someone came up saying she recognized me from LinkedIn.
And after some very warm hello-ing, she leaned in closely and said something to me that I'll never forget:
"I'm so glad to see you, to see someone like me, as a speaker. It's really inspiring.
You haven't changed who you are, the way you dress, or your values. And yet you're there, up on stage.
You're showing us that we can do it. That there is room for us. That we can be who we are and be professional and successful."
I've carried that quote with me for the last few months.
And I'm reminded of it every time I look at my daughters.
And I know that every step I make today is showing them that as women (and visibly religious women at that) they can be professional without sacrificing their beliefs to do so.
And there is absolutely so much room for fresh, inspiring, and diverse voices in professional spaces like CRO and experimentation.
But... we have to take the first step of creating that room, creating that breathing space, so that it can happen.
And this is exactly why I'm so excited about the Convert.com X Women in Experimentation Annual Summit, coming up next week (6th June!)
Daphne Tideman, Trina Moitra, and Lucia van den Brink ✨️ are pushing forward on an incredible mission to widen the scope of perspectives in experimentation and CRO.
But this is NOT about virtue signalling. Or ticking a DEI box.
This is genuinely about giving space for unique voices to express themselves.
This is genuinely about championing experts that haven't always had as much "air time" as others.
So if you're looking for something fresh and interesting to listen to, check out the list of incredible speakers and their thought-provoking talks lined up for the WIE summit next Thursday -
Line-Ariel (L.A) Bretous Georgia Sugarman Axelle Ahanhanzo Gerda Vogt-Thomas May Chin Ebere Jonathan Ruben de Boer Oreoluwa Akinnawo Sundar Swaminathan
Over 600+ people have registered for this free online event.
And it's going to be insanely valuable.
So, are you in?
Then click on the sign-up link that's embedded in the last page of this LinkedIn carousel to save your spot.
Or better yet, just click this one ☺️ https://lnkd.in/dQsukSCj
#CRO #experimentation #marketing #linkedin
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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