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Eden Shirley

Managing Director @ AutoGuru Automotive Booking Tech, Fleet Management Software, Enterprise SaaS, EV servicing, B2B Payments, Deloitte TechFast50, AFR Most Innovative

Eden Shirley is a seasoned professional with over 24 years of experience in the creative and online marketing fields.

As the co-founder and managing director of AutoGuru, Australia's leading auto services marketplace, Eden is dedicated to blending technology with personalized services to revolutionize customer experiences.

With a background working across diverse industries including automotive, entertainment media, education, finance, music, tourism, and start-ups, Eden brings a wealth of expertise to the table.

In her role at AutoGuru, she spearheads the creative direction, drives new business initiatives, and oversees online marketing strategies, propelling the company to be recognized as a global start-up leader.

Under her leadership, AutoGuru has flourished, boasting over 1.8 million users, 1,600+ mechanics, and 100,000+ bookings.

Eden leverages her skills in creative direction, online marketing, and graphic design to craft compelling campaigns, content, and branding that resonate with the audience and drive business growth.

Driven by a passion for enhancing user experiences, increasing customer satisfaction, and expanding the company's market presence, Eden is continuously seeking innovative ways to elevate AutoGuru's offerings.

Eden Shirley
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Location

Gold Coast, Queensland, Australia