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Edgar Blazona

owner at elevate home

Edgar Blazona is a serial entrepreneur known for his innovative contributions to the furniture industry.

From his humble beginnings as a high school dropout and graffiti artist, Edgar's journey in furniture design began out of necessity when he couldn't afford a sofa for his first apartment.

This necessity drove him to launch multiple successful brands, such as Modular Dwellings and TrueModern, specializing in modernist and customizable furniture for various purposes.

His experience includes stints at renowned companies like Pottery Barn, Restoration Hardware, and THINC, where he honed his skills in global sourcing, manufacturing, and design.

With BenchMade Modern, Edgar disrupted the industry by offering custom-designed luxury furniture crafted with top-notch materials and quick delivery timelines, a philosophy he still upholds.

An advocate for hand-crafted furniture that seamlessly integrates into people's lives, Edgar is constantly evolving his approach to meet the demands of the modern consumer.

As a modernist at heart, Edgar Blazona continues to explore new ventures, promising more innovative designs and projects in the future.

Highlights

May 17 · linkedin

Hello summer!

Introducing my latest brand (LAZE Outside) and a sweet collaboration bringing the indoors out .

We took one of our best selling indoor sofa collections and added a little outdoor’s to it. Put our California Luxury spin on it and you have what we call O’side Out named after one of the best places in California.

When we think of LAZE we think of we think of music, drinks and entertaining with a summer vibe. And while I have never been to Ibiza, I envision getting low and loungy to some sweet house beats with a world class Dj. So let’s get this summer started and while I am not quite a world class dj (working in it) but I do know a thing or two about loungy furniture design. So introducing the Ibiza Collection…..

The collab:

https://lnkd.in/gJUsxXaz

Not yet a world class DJ: https://lnkd.in/gMZzRT_r

Apr 12 · linkedin

Anyone have a trademark infringement attorney? Preferably outside the Bay Area. This should be a easy one.

Thanks in advance.

Edgar Blazona
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Location

Berkeley, California, United States