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Editi Effiong
Entrepreneur, working in tech, advertising, and film.
Professional Background
Editi Effiong is a dynamic and creative entrepreneur renowned for his significant contributions to the fields of digital advertising, technology, and film. As the founder of Anakle, one of Nigeria’s largest digital marketing agencies, Editi has demonstrated his expertise in delivering innovative marketing solutions that help various types of clients, from finance to non-profits, to leverage their digital assets for growth. Under his leadership at Anakle, Editi and his team have excelled in empowering clients to design, enhance, and successfully launch digital products within the burgeoning Nigerian market.
In addition to his successes at Anakle, Editi is also the founder of Anakle Labs, a technology firm dedicated to creating tailored solutions for the financial services and telecommunications sectors. His strategic vision has been instrumental in fostering digital transformation across industries, further solidifying Nigeria’s position as a leader in innovative technology.
Editi’s entrepreneurial journey extends into the film industry, where he founded Anakle Films—a company devoted to narrating authentic African stories through cinema. With the mission of capturing and sharing the rich tapestry of contemporary African experiences, Anakle Films has made waves in the Nigerian film landscape. Editi's astute approach to storytelling has led to the production and successful release of impactful films that resonate with both local and international audiences. Notably, his films "Up North" and "The Setup" have been acquired by the popular streaming service, NETFLIX, marking a significant achievement in elevating African narratives on global platforms.
Moreover, Anakle Films has joined forces with notable organizations, including the US Mission in Nigeria and the US Justice Department, to produce the thought-provoking film "Fishbone". This critical project aims to raise awareness about the alarming issue of pharmaceutical drug counterfeiting, showcasing Editi's commitment to harnessing film as a tool for social change. His vision has also led to investments in local animation and CGI companies, thus promoting the growth and development of digital creativity in Nigeria.
Education and Achievements
Editi Effiong's educational journey began at the University of Calabar, where he received a foundational education that equipped him with the skills necessary to delve into the world of business and entrepreneurship. Although specific details about his degree may not be listed, it is evident that the knowledge gained from his time at university laid the groundwork for his success in multiple industries.
Following his educational pursuits, Editi embarked on a diverse career path. Early in his career, he took on the role of Product Manager at Thompson & Grace Group, a position that allowed him to hone his product development skills and gain valuable industry experience. From there, he advanced to the position of Country Manager at XEQ Technology, further solidifying his expertise in technology and business management.
Editi’s leadership capabilities were put to the test when he took on the role of CEO at Anakle Limited. Under his direction, the agency’s growth trajectory soared, earning a reputation for excellence and innovative marketing solutions. His ability to navigate the complex intersection of technology and digital advertising has positioned him as a thought leader in the dynamic Nigerian market.
His journey as a founder and leader has not only been marked by growth and innovation but also by a steadfast commitment to using technology and media to impact society positively. Editi's multi-faceted career showcases his ability to adapt, thrive, and lead in rapidly changing environments.
Achievements
Editi Effiong's extensive career is punctuated by numerous achievements that highlight his impact on both the digital and film industries. As the founder of Anakle, he has successfully led the agency to become one of Nigeria's premier digital marketing firms, positioning a multitude of clients at the forefront of their respective industries through comprehensive digital strategies. From boosting brand awareness to increasing customer engagement, Editi's efforts at Anakle have helped transform businesses and facilitate growth in an increasingly competitive marketplace.
Through Anakle Films, Editi has revolutionized the narrative landscape of African cinema, enabling compelling stories to reach wider audiences. The acquisition of his films by NETFLIX signifies not only commercial success but also a recognition of the importance of African voices in storytelling on global platforms. Editi's dedication to producing films that enhance cultural understanding underscores his commitment to the arts.
Moreover, Editi's collaboration with prominent organizations to produce socially conscious films—like "Fishbone"—demonstrates his ability to leverage film for educational and awareness campaigns. By addressing critical societal issues through narrative, Editi enhances the potential for meaningful dialogue and community engagement.
Investments in local animation and CGI companies further highlight his vision for nurturing talent in the digital arts, ensuring that the next generation of creators has the necessary resources and platforms to thrive. Editi's punctual foresight in the entertainment sector illustrates his passion for storytelling and creativity.
In summary, Editi Effiong stands as a powerful advocate for innovation and creativity across digital marketing and film. His entrepreneurial spirit, combined with his leadership experience and commitment to impactful storytelling, continues to inspire many within and beyond Nigeria. His journey serves as a testament to the transformative power of creativity in driving societal progress and economic development.
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.