Suggestions
Edmund Howard
Content & Technology Strategist | Insights & Innovation
Edmund Howard, Co-Founder of GoSpooky and MET AMS
Edmund Howard is a digital strategist and consultant who helps brands craft strategies that tap into emerging digital trends. He is currently the Co-Founder of two companies:
GoSpooky
GoSpooky is a company that helps brands tell better stories using smart tech and great content.1
MET AMS
MET AMS is the first physical festival in Europe about the metaverse, taking place in Amsterdam. Howard co-founded this event to explain the cultural value of the metaverse and what the technology means for various industries like sports, music, and healthcare.2
Prior to his current roles, Howard held positions at several advertising and media companies, including:
- Senior Strategist at VICE Media
- Content Director at 180 Amsterdam
- Client Services Lead at Divimove
- Account Manager at Ogilvy1
He has over 30 years of experience in the hospitality industry as a consultant and digital strategist.3
Howard is fluent in English and Dutch, and has an elementary proficiency in German.1 He was born in the Netherlands.2
Highlights
Your greatest competitive edge?
It's not speed.
It's seeing around corners others can't even spot.
What's lurking around the next corner on social?
Social commerce.
Mark your calendars: on September 17th I'll be giving a rundown of all things social commerce at GoSpooky Invites.
We'll cover:
- The mechanics: what is it and how does it work?
- The opportunity for brands.
- The watch-outs.
- Projections: where's it all heading?
If you're in town, join us from 16:00 - 19:00hrs at the GoSpooky offices.
Sign up through the link below (capacity is limited).
Most brands on social suck at community management. 😑
They either don't do it in the first place.
Or when they do, they don't speak the language of the people they're trying to reach. 🗣️❌
(Brands, start throwing those corporate playbooks out the window, please.)
The Samsung Benelux team at GoSpooky is nailing it when it comes to community management. 🎯
They know that:
-
Brands should develop a playful tone of voice that's native to the platform to drive authenticity. 🤪🗨️
-
Engage with content that falls outside of their own channel and social ecosystem to drive reach. 🌐🚀
-
Tap into platform trends and show up in a way that surprises and excites people to drive relevance. 🎭✨
The post below is just one example of a community manager being on time and on point 🎯
It gained the channel +/- 10K new followers within 48 hrs. 📈🚀
Community management is one of the most overlooked and underrated parts of social media management. 👀💼
It's also one of the most cost-effective ways of driving growth and brand love on social. 💖📊
#socialmedia #community #strategy
