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Edna Lazar
Marketing » Business Development » Innovation
Professional Background
Edna Lazar is a distinguished marketing and business development executive who has built an impressive career in the healthcare sector. Over the years, Edna has showcased her expertise in both strategic and execution-focused roles, driving impactful initiatives that bolster organizational growth and enhance market positioning. With a deep-seated passion for the art of marketing and a keen understanding of business development, she has naturally navigated through various facets of the industry, leading innovative strategies to fruition. Currently serving as the Sr. Director, Exploration at Edwards Lifesciences, Edna leverages her extensive experience to spearhead exploratory efforts that align with the company’s vision of improving patient outcomes.
In her previous role as Chief Business Officer at MEDX XELERATOR LP, Edna played a pivotal role in shaping the company's business strategy and driving growth initiatives. Her experience extends to consulting roles, including her time at Carmel Marketing, where she provided strategic insights that helped refine marketing approaches. Additionally, her tenure at EndoChoice includes several leadership positions in business development and marketing, where she was instrumental in fostering partnerships and executing marketing campaigns that resonated with healthcare professionals.
Edna's journey began with major contributions to Johnson & Johnson, LifeScan, where she held several positions in strategic marketing. Her roles allowed her to sharpen her skills in healthcare marketing and understand the nuances of engaging both consumers and professionals in this vital sector. Furthermore, her early career as an Associate Attorney at Yigal Arnon & Co. laid the groundwork for her analytical thinking and problem-solving abilities, providing her with a robust foundation to excel in marketing and business development.
Education and Achievements
Edna's educational background is as impressive as her professional journey. She earned her MBA with a focus on Marketing, Strategy, and Management in Biotechnology from the esteemed Northwestern University - Kellogg School of Management. This advanced degree equipped her with knowledge and insights critical for navigating the complexities of healthcare marketing and business strategies in a dynamic environment.
In addition to her MBA, Edna holds an LLB in Law and Business Administration from The Hebrew University of Jerusalem. This dual focus on law and business equips her with a unique perspective that informs her strategic decisions and helps her navigate regulatory landscapes effectively. Edna’s legal expertise pairs well with her marketing initiatives, allowing her to develop compliant campaigns that adhere to industry standards while still achieving aggressive growth goals.
Notable Contributions
Throughout her career, Edna has made significant contributions that have strengthened the organizations she has been part of. At Edwards Lifesciences, she has excelled in exploration roles, aligning new market opportunities with the company’s goals. Her ability to assess various business opportunities and develop actionable plans has made her a valuable asset to the team.
At MEDX XELERATOR LP, Edna’s business acumen was instrumental in identifying new areas for growth, establishing partnerships, and driving innovative marketing efforts. Her previous work at EndoChoice involved not just leading marketing activities but also overseeing the entire business development process to optimize organizational strategies. Edna’s work at Johnson & Johnson set the stage for her future endeavors, as she developed targeted marketing strategies that successfully introduced products into new markets.
Edna is well-respected in her field, having cultivated a network of connections across healthcare and academic institutions that enrich her professional influence. Her commitment to continuous learning and adapting to market changes underscores her approach to business development, making her a dynamic leader in the rapidly evolving healthcare landscape.
