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Edrick Chu
strategist, specializing in tech, B2C, & ESG
Edrick Chu is a Taiwanese-American creative marketer, insights strategist, and cultural researcher based in Brooklyn, NY. They hold a BA in Communication Studies from Northwestern University, with a concentration in Economics. Their interests revolve around the convergence of media, activism, and technology, and they are passionate about strategic thinking and systems planning.
Throughout their career, Edrick has held various roles in different organizations, including Associate Director of Strategy & Insights at dotdotdash, Head of Marketing & Brand at Troop, US Marketing Manager at Depop, Marketing Strategist at GENIUS, and positions at Freelance, Protein, Protein Journal, Rogue Agency, MoMA PS1, Mixpak Records, and the Kellogg School of Management.
Their educational background includes studies in Economics at Sciences Po, further enriching their analytical skills and understanding of economic principles. Edrick's professional journey showcases a versatile skill set that spans marketing, insights, strategy, branding, and research, making them a valuable asset in navigating today's complex business landscape.
Highlights
New dotdotdash newsletter just dropped !
This month, we're covering Disney's historic investment in Epic Games, and how technology driving the Fortnite collaboration brings huge potential for an interoperable and liquid reality. Don't worry, we explain what all of that means.
Take a read and share when you get a chance <3
dotdotdash just launched our first newsletter of 2024!
In this issue, we cover how Nicki Minaj broke the "fourth wall" and memed her way to another #1 album with the help of her "Barbz". To end, we share some key principles that shape dotdotdash's approach to Experience Innovation.
Hoping you find value in our newsletter as we provide a peek into the insights and dialogue driving our innovation practice — grounded in today’s cultural movements and the tech of tomorrow.
Sign up and read in full here! https://lnkd.in/efg83aTh
So much love to the team that helped bring this to life! Arthur Régis Katie M. Nick Susi Kyle Bañuelos Leah Alfonso Kim Laama Katie McCulloch Kyle Bañuelos Andy Gottschalk
