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Eduardo Borba

Trade Marketing & Inteligência de Mercado na Penalty

Eduardo Kulakowski Pacheco Prates Borba is a seasoned executive with over 12 years of experience in Sales & Marketing, including over 6 years in leadership roles.

He has managed teams, overseeing 10 teams with direct management of 80HCs in a large corporation.

Eduardo possesses a profound understanding of retail, including segmentation, channels, tiers, the shopper's golden path, and utilizing dashboards for trade-related decision-making.

His expertise lies in analytical and strategic marketing, encompassing developing marketing plans by channel, creating advertising campaigns, incentive plans, research designs, brand and indicator management, market intelligence, competition tracking, pricing, and product category development.

His commercial development experience involves managing accounts, region and channel budgeting, defining KPIs, and sell in/sell out strategies.

He has a strong track record in process implementation, particularly focused on resource optimization and cost reduction to improve contribution margins.

Having overseen high-value budgets in the multimillion range, Eduardo is skilled in entrepreneurial endeavors and previously managed his own store for 7 years before transitioning to the corporate sector.

Eduardo Borba
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Location

Rio Grande do Sul, Brazil