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Eduardo Mendes

Senior Partner Marketing Manager at ESL FACEIT Group

Eduardo Mendes is a highly accomplished professional who graduated from Loughborough University with a Bachelor of Science in International Business, achieving a First Class Honours.

With a diverse background as an international student who lived in 7 different countries and completed the International Baccalaureate (IB Diploma), Eduardo has a unique perspective on global business and culture.

During his placement year at Loughborough University, Eduardo worked in Cologne, Germany, as a Junior Marketing Manager for ESL Gaming, the world's largest esports company.

Eduardo led event marketing for major esports events such as ESL Pro League Odense 2018 and ESL Pro League Occitanie 2019, and contributed to projects like ESL One New York 2018, ESL One Cologne 2019, IEM Sydney 2019, and IEM Katowice 2019.

His achievements at ESL Gaming include overseeing the company's brand refresh in 2019 and implementing a performance-driven marketing strategy.

Currently serving as a Senior Marketing Execution Manager at ESL Gaming, Eduardo is dedicated to creating a platform where everyone can find their place in the world.

Highlights

Sep 3 · linkedin

The Partner Marketing team at ESL FACEIT Group - EFG is a true believer that any Brand Partner activation should be #fanfirst, allowing our brand partners to embody and reach our worlds beyond gameplay. This means that through the power of creativity, innovation and co-creation, we can authentically integrate our brand partners within the world of our fans, gamers and esports athletes, allowing brands to speak their language.

This past month our team launched our new #esports mascot, DHL CARGO, who is now part of our #SnapdragonProSeries universe! Cargo was already loved by thousands of our fans at Gamescom in the past week, and as Simon Buehler has put it sublimely, the mascot's size and branding perfectly aligned with DHL, consequently allowing DHL to elevate their brand presence within Gamescom and the esports and gaming ecosystem.

Check out the DHL CARGO Chronicles Origins story and get to know better the coolest esports mascot ever: https://lnkd.in/dNM8-KAA

I am beyond proud of my team Stavros Savvopoulos Tarek Nehme Francisco Diniz and of Luke Sear Hotdrop with their world class execution of this Brand Partner activation 🌟

Lets keep building world's #beyondgameplay together with our Brand Partners!

Aug 5 · linkedin

Day 2 of IEM Cologne 2023 is wrapping up, and like always, the Cathedral of Counter-Strike is on 🔥

If you’re around make sure to check out and enjoy all of our different activations: from the ultimate and biggest shopping experience Esports has ever seen, to all of our different Brand Partner activations which are truly embedded into the world of our fans!

We continue creating worlds beyond gameplay at ESL FACEIT Group - EFG

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Eduardo Mendes
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Location

Cologne, North Rhine-Westphalia, Germany