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Eduardo Díaz

Digital Marketing Lead @Walmart - Master’s Degree - e-Commerce Growth - Content/CRM/SEO/SEM/SMM - Google, IAB & Waze Success Case

Eduardo Peñalosa Díaz is a digital marketing expert with a Master's degree and over 12 years of experience in the field.

He specializes in digital growth, branding, and eCommerce, focusing on full funnel ecosystems across owned, paid, and earned digital media to drive acquisition, engagement, brand awareness, and conversion.

Eduardo has a customer-centric daily approach and has successfully transformed over 30 global digital brands with international teams in transnational companies, staying ahead of industry trends and competitive insights.

Some of his successful cases include collaborations with Google and Bayer, IAB, Waze, Walmart, and Superama MDLP Effies.

He is known for his creativity, data-driven mindset, and strong interpersonal skills.

Eduardo is always seeking to expand his knowledge and expertise, aiming to bring a unique perspective to forward-thinking teams in companies looking to differentiate themselves in the market.

Apart from his professional endeavors, he is passionate about digital transformation, playing the guitar, competing in triathlons, and recently became a father.

His educational background includes a Master's degree in Digital Marketing from Universitat Pompeu Fabra in Barcelona, a Bachelor's degree in Mass Communication/Media Studies from Universidad de las Américas, A.C., and executive education from Google CMO Academy at Columbia Business School.

Throughout his career, Eduardo has held key roles such as Digital Lead at Walmart, Superama & Walmart Express, E-Commerce Growth Divisional Manager at Walmart On Demand & Superama, Digital Marketing Group Manager LATAM at Mead Johnson Nutrition, and Digital Marketing Manager at Bayer and Sanofi, among others.

Eduardo Díaz
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Location

Mexico City, Mexico