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Eduardo Pimenta
Gestor de ideias - Marketing - Projetos - Comunicação - Eventos - Estratégia
Eduardo Pimenta is a professional with a career focused on Marketing, Communication, and Events. He has expertise in developing and planning marketing campaigns and strategies across digital, traditional, and social media platforms. With a background in communication, he provides support to internal and external clients and has experience in content production, assisting sales teams, among other activities. Eduardo has also supervised teams and conducted training sessions.
As a Marketing professional, Eduardo has been responsible for creating campaigns aimed at acquiring and retaining customers. He supports sales teams by devising strategies and tactics to boost sales, expand market share, and designs incentive campaigns to drive sales growth. He is experienced in marketing planning, social media management (Facebook, Instagram, Twitter, among others), organizing product launches, conventions, and training sessions, as well as researching competitors, identifying partnership opportunities (co-branding), and evaluating market categories.
Eduardo is adept at tracking team activities to ensure adherence to marketing and communication strategies, monitoring the outcomes of campaigns on social media, email, and overall marketing initiatives. He excels in analyzing results, extracting insights, manipulating and structuring data to uncover opportunities and make strategic decisions that enhance customer satisfaction. He keeps abreast of consumer trends, competitor analysis for product portfolio planning, and monitors key performance indicators such as sales performance, engagement, and profitability.
In addition to his marketing skills, Eduardo is proficient in performance metrics and KPIs. He prepares comprehensive reports and managerial dashboards to enhance information management within the company. Eduardo Pimenta's educational background includes a degree in Administration from AEDB, primary education from Colégio Anglo Resende, a Master of Business Administration in Marketing from PUC-Rio, and a Master of Business Administration in Project Management from FGV. He has worked as a Marketing & Project Manager at idx.agency and previously held the position of Marketing Coordinator at Colégio Anglo Resende.
