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Edward Bass

Insight & Innovation focused Digital Strategist

Edward Bass is a Strategy, Insight, and Innovation Consultant at More Light, based in Cambridge, England. He has over a decade of experience in digital strategy, content and social media strategy, audience intelligence, and trend analysis. His work primarily focuses on providing insights and innovative solutions for various clients, including notable brands like Samsung, American Express, and Legoland.1

Professional Background

  • Current Role: Since August 2014, Edward has been working at More Light, where he specializes in digital strategy and audience insights. His consultancy offers services such as social media analysis and digital content strategy.1

  • Previous Experience: Prior to his role at More Light, he founded and served as the Head of Strategy & Insights at EntSight, where he led a global team on insight projects across multiple sectors. He has also held positions as a Social Media Strategist at Amaze and as Head of Digital & Social Media at Journey9 UK Ltd, among others.1

Areas of Focus

Edward is particularly engaged in climate and environmental solutions, as evidenced by his involvement with the Ecomatter newsletter on LinkedIn, which highlights his commitment to these issues.1 His expertise spans various industries, including technology, finance, and entertainment, demonstrating a versatile approach to strategy and innovation in digital contexts.1

Highlights

Dec 18 · The Drum
How brand partners tapped into Star Wars: The Rise of Skywalker - The Drum
Dec 18 · The Drum
How Brand Partners Tapped Into Star Wars: The Rise Of Skywalker - The Drum
How Brand Partners Tapped Into Star Wars: The Rise Of Skywalker - The Drum

Related Questions

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What specific strategies does Edward Bass use in his digital consulting?
How does Edward Bass incorporate climate and environmental solutions into his work?
What makes Edward Bass's approach to social media analysis unique?
Edward Bass
Edward Bass, photo 1
Edward Bass, photo 2
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Experience

Strategy, Insight and Innovation Consultant at More Light
Head of Strategy & Insights / Founder at EntSight (Sep 2015 - Aug 2020) Social Media Strategist at Amaze (Aug 2012 - Jul 2014) Head of Digital & Social Media at Journey9 UK Ltd (May 2011 - Aug 2012)

Location

Cambridge, England, United Kingdom