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Edward Ford

B2B SaaS Marketer - Marketing Director at Supermetrics - Host of The Growth Hub Podcast

Edward Ford is the Demand Gen Director at Supermetrics, a B2B SaaS company based in Helsinki, Finland.1 He joined Supermetrics in 2019 as the Marketing Director when the company was much smaller, being employee #32 and the fourth member of the marketing team.1 During his tenure, Ford has helped Supermetrics grow significantly, contributing to a 5X increase in Annual Recurring Revenue (ARR) over three years.1

Ford has extensive experience in B2B SaaS marketing. Before joining Supermetrics, he worked as a Marketing Strategist at Advance B2B and as a Marketing Manager at Nordcloud.1 He holds an MSc in International Business from Aalto University and a BA in Economics & German from the University of Leeds.1

At Supermetrics, Ford's responsibilities include:

  1. Developing and executing multi-channel demand campaigns
  2. Delivering target numbers of PQLs & MQLs
  3. Full-funnel reporting and analytics
  4. Building and scaling the Demand Gen team

Ford is also known for hosting The Growth Hub Podcast, which he grew to over 100,000 total downloads, interviewing guests from more than 50 SaaS companies.1

Highlights

Sep 12 · trustmary.com
B2B SaaS Marketing – Edward Ford - Trustmary
Jun 10 · LinkedIn
CEOs Don't Answer Job Ads - Why Do You? - LinkedIn
CEOs Don't Answer Job Ads - Why Do You? - LinkedIn

Related Questions

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Location

Helsinki, Southern Finland, Finland