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Edwin Wong
SVP Insights & Innovation at Vox Media
Edwin Wong is a seasoned professional with nearly two decades of experience in studying digital consumer behavior. He has held key roles at reputable companies like BuzzFeed, Pinterest, Veoh, Yahoo, and currently serves as the SVP Insights & Innovation at Vox Media. Edwin's expertise lies in ad effectiveness, advertising sales insights, primary research, and data partnerships. He is a sought-after speaker and has presented at prestigious events such as CES 2021, AdWeek, Omnishopper, Nielsen's c360, and more.
Highlights
What are you all doing for lunch (PST)? Need a late afternoon pick me up (EST)?
Come join Vox Media and Digitas North America on a great conversation today.
Hear from some heavy hitters: Atit Shah, Ali Amarsy, Dana Belanger, and Zach Kazin!
AI is COMING FOR YOUR PETS. Just kidding... but maybe one day. For today, this was meant to break up your typical "AI laden" feed with a fun study.
Julia Goorin says, "Being a pet owner is a meaningful label that provides life direction. 90% say that owning a pet is one of the most important things in their life, and it significantly impacts everything from their home setup to their physical / mental health to their travel, social, and financial plans. In many ways, pet ownership represents the beginning of “adulting."
Apparently, we plan camping trips around what’s easiest for their cat, who is absolutely going with them. Pets are members of the family, and for many people, they’re the deciding factor for major life milestones.
This should make marketers think that in a world of identity politics, passion/hobby led driven consumers... that the pet owner is a VERY important way to think about segmentation and marketing.
Pets have an extraordinary amount of influence – over 80% of pet owners say their pet impacts their daily schedule. Pet owners structure their days around their pets, which speaks to the way in which owners prioritize their pets’ needs. Ultimately, pets are far from an afterthought. Pets also influence some of life's biggest decisions - where to live, who to be friends with, who to love. Pet ownership is a character trait shaping how consumers approach all aspects of life.
Read something fun brought to you by the wonderful folks from The Dodo.
- Thanks for partnering Samantha Negrin
