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Eelke Verwijs

Driving business growth through consumer insights | Passionate about food & drinks

Eelke Verwijs is currently the Project Lead at Van Kool tot Kimchi, a project focused on connecting farmers and entrepreneurs to foster local food innovation. He has been involved with this initiative since July 2023, as noted in his LinkedIn updates.12

Before joining Van Kool tot Kimchi, Eelke Verwijs served as the Marketing Director for Benelux at Pernod Ricard, where he worked for six years.3 He is also the founder of the Innovation Insight Lab, which reflects his commitment to sustainable and innovative food solutions.2

The Van Kool tot Kimchi project aims to create a local food revolution by promoting collaboration among various stakeholders in the food industry, emphasizing sustainability and regional value creation.45

Highlights

Apr 10 · linkedin

I recently had the pleasure of presenting insights at Kitchen Republic alongside my happy client Ewoud Van der Horst from Johnny Cashew (B. Corp). We dove into the world of consumer research and guess what? You don't always need to hire an agency like mine (although, let's be real, there are some great benefits 😉). If you're a startup in the FMCG realm, DIY research is totally doable! To help out, I created this DIY research cheat sheet. Just follow these 6 steps, and you'll be on the right track.

🔍 Define your problem 📏 Choose a methodology 📝 Plan & design the fieldwork 🛠️ Do it! 👀 Examine the outcomes 🚀 Make it actionable

Sep 15 · linkedin

These days, the Foodtesters team is stationed in the store to assess various new food products. We're employing a fresh agile approach to consumer research by both selling and sampling the products, allowing us to gather valuable data on consumer reactions.

You'll find us at Landmarkt Amsterdam featuring items such as Absolut Vodka Espresso Martini, All Good Cereals, Heaply® Vegan Marshmallows, Pacha de Cacao, and more… Yesterday we let people taste Jara Salsa Sauces with Nacho's 🌶️🌶️🌶️.

If you have an innovation that you'd like to explore with consumers in the retail or e-commerce space, please visit https://lnkd.in/ef59ayf2 for more information, or just drop me a DM.

#marketresearch #foodinnovation

Related Questions

What is the main goal of the Van Kool tot Kimchi project?
How does Eelke Verwijs' role at Van Kool tot Kimchi impact the project's success?
What inspired Eelke Verwijs to join the Van Kool tot Kimchi project?
Can you provide examples of successful collaborations between boeren and ondernemers in the Van Kool tot Kimchi project?
What are the key challenges Eelke Verwijs faces as Project Lead at Van Kool tot Kimchi?
Eelke Verwijs
Eelke Verwijs, photo 1
Eelke Verwijs, photo 2
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Location

Amsterdam Area