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Eerik Oja

CEO at Planet42 - socially inclusive car subscription 🇪🇪 🇿🇦 🇲🇽

Eerik Oja is the CEO and Co-Founder of Planet42, a company that provides car subscription services in emerging markets.14 He founded Planet42 in 2017 with his co-founder Marten Orgna, and they moved from Estonia to South Africa to launch the business.35

Eerik has a diverse professional background:

  • He started his career as a Labourer at Juhani Puukool in 2001.1
  • He worked as a Lawn Mower at Räpina Aianduskool in 2004.1
  • In 2006, he was a Sales Guy at Tele2 Eesti.1
  • He served as an Infantry Team Leader in the Estonian Defense Forces in 2007.1
  • He interned at NASDAQ OMX in 2010.1
  • From 2011 to 2014, he held various positions including Business Development Specialist and Analyst at Trigon Capital, Investor Relations Specialist at Agromino A/S, and Country Manager Estonia at Eleving Group.1

Eerik's educational background includes:

  • BSc in Economics and Business from Rīgas Ekonomikas augstskola - Stockholm School of Economics in Riga (2008-2011).1
  • BSc in Economics and Business from Ege University.1
  • Certifications in The Science of Well-Being from Coursera and Venture Deals from Kauffman Fellows (both in 2020).1

Under Eerik's leadership, Planet42 has grown significantly:

  • The company has delivered over 15,000 cars to customers in South Africa and Mexico.6
  • Planet42 has raised a total of $158.4M in funding.2
  • The company aims to deliver 1 million cars to customers in Africa and Latin America by the end of 2025.4

Eerik is known for his commitment to fighting transport inequality and promoting financial inclusion in emerging markets.46

Highlights

Mar 11 · linkedin

Africa's largest bank Standard Bank Group is backing Planet42 to fight transport inequality in South Africa 🇿🇦 and beyond!

Loni Prinsloo (Lotz) has the exclusive with Bloomberg News

Related Questions

What inspired Eerik Oja to start Planet42?
How did Eerik Oja's diverse work experience prepare him for his role at Planet42?
What are the main challenges Eerik Oja has faced as CEO of Planet42?
How has Planet42's car subscription model impacted the lives of its customers?
What are Eerik Oja's future plans for Planet42?
Eerik Oja
Eerik Oja, photo 1
Eerik Oja, photo 2
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Location

Johannesburg Metropolitan Area