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Eeva Koutaniemi
Senior Consultant at Columbia Road - Marketing Technology - Growth Hacking
Eeva Koutaniemi is a Senior Consultant specializing in Marketing Technology and Growth Hacking at Columbia Road, a consultancy focused on digital sales and marketing. She joined the company in November 2020, bringing a wealth of experience from her previous roles in digital marketing and e-learning.1
Educational Background
Eeva holds a Master's degree in Electronic Communication and Publishing from University College London. Her academic foundation has been complemented by extensive professional experience in the e-learning sector, where she led teams to create online learning solutions for various organizations.1
Professional Experience
Before joining Columbia Road, Eeva worked with several digital marketing firms, including Tulos Helsinki and Nordic Morning. Her expertise spans across various domains, including e-commerce, online media, and B2B sectors. Notably, she has been instrumental in leading SEO strategies for significant website migrations and has developed successful landing pages that generate substantial revenue through search engine optimization (SEO) and search engine marketing (SEM).13
Role at Columbia Road
At Columbia Road, Eeva is recognized for her data-driven approach to improving digital sales. She emphasizes the importance of integrating technology with marketing strategies to enhance customer experiences and drive business growth. Her role involves collaborating with cross-functional teams, which includes developers, designers, and marketers, to achieve measurable results for clients.12
Personal Interests
Outside of her professional life, Eeva is passionate about music; she has been part of an a cappella group that won a nationwide competition in Finland. Additionally, she values family time and is currently training her new puppy while caring for her two daughters.1
Eeva Koutaniemi's blend of technical knowledge, leadership skills, and creative problem-solving makes her a valuable asset in the field of digital marketing and technology at Columbia Road.

