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Effie Philippakos

Effie Philippakos is a seasoned marketing and data science professional with over 20 years of experience in digital advertising and analytics.1 She served as Head of Paid Acquisition at Moda Operandi, Inc. from May 2019 to January 2020.1 In this role, she:

  • Overhauled the digital marketing program for the fashion discovery platform
  • Managed a $12M digital advertising budget
  • Increased revenues by 80% and expanded the customer base by 159%
  • Reduced costs by 20% through contract renegotiations
  • Improved return on advertising spend for affiliate channels from 3X to 11X
  • Boosted sales by 40% by resolving product feed upload issues1

Currently, Effie is the Marketing Analytics and Performance Lead at W. L. Gore & Associates, a position she has held since June 2023.1 Her career history includes roles such as:

  • Senior Director of Performance Marketing and Analytics at Viva Eve
  • Digital Advertising Consultant and Strategist for various companies
  • Marketing Science Partner at Facebook
  • Senior Business Analyst at Medco Health Solutions1

Effie is multilingual, speaking English, Greek, and Spanish.1 She has completed several professional certifications, including courses in Account-Based Marketing, B2B Marketing Foundations, and Artificial Intelligence Foundations: Machine Learning.12

Highlights

Jul 31 · Newsday
Hangin' in the Hamptons: July 2018 - Newsday
Hangin' in the Hamptons: July 2018 - Newsday
Jul 31 · Newsday
Hangin' in the Hamptons: July 2018 - Newsday
Hangin' in the Hamptons: July 2018 - Newsday

Related Questions

What are some of Effie Philippakos's most notable achievements at Moda Operandi, Inc?
How did Effie Philippakos's role at W. L. Gore & Associates differ from her previous positions?
What specific strategies did Effie Philippakos use to grow revenues by 80% at Moda Operandi, Inc?
Can you provide more details about the digital advertising transformations Effie Philippakos guided at various companies?
What impact did Effie Philippakos's work have on customer base expansion at Moda Operandi, Inc?
Effie Philippakos
Effie Philippakos, photo 1
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Location

New York, New York