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Eileen Feretic
Writer/Editor in the Integrated Content Newsroom at PwC
Professional Background
Eileen Feretic is a highly accomplished technology and business content producer, known for her ability to create insightful and impactful thought leadership materials. With a rich career that spans various sectors, Eileen currently serves as the Emerging Tech Editor at PwC, where she specializes in writing and editing engaging and provocative content that resonates with industry leaders and decision-makers. Her expertise lies in crafting compelling narratives around emerging technologies and business strategies that are designed to inform and inspire.
Eileen's extensive career includes pivotal positions at leading organizations such as IBM, Ziff Davis, QuinStreet, and Hearst, where she honed her skills in editorial management, content development, and digital strategy. Throughout her journey, she has successfully managed an array of media formats, including print publications, newsletters, and websites. Eileen's in-depth understanding of technology trends and business dynamics has enabled her to produce content that not only educates but also drives conversations around innovation and future developments.
In addition to her editorial work, Eileen brings a wealth of experience in managing social media strategies across platforms such as Twitter, Facebook, and LinkedIn. Her ability to deploy SEO best practices has significantly enhanced the visibility and reach of the content she produces. Eileen’s keen interviewing skills have allowed her to engage with business and technology executives, enriching her content with firsthand insights and expertise.
Education and Achievements
Eileen Feretic earned her Bachelor's Degree in Journalism and Communications from the prestigious Fordham University. This academic foundation provided her with the critical thinking, analytical skills, and writing proficiency that have been instrumental in her successful career.
Throughout her time at various esteemed institutions, Eileen has demonstrated her leadership capabilities and her passion for guiding teams in producing high-quality content. As the Editor in Chief for both Ziff Davis Media and Baseline magazine, she led editorial teams in developing and curating content that was informative, engaging, and strategically aligned with industry trends.
At PwC, Eileen has played a vital role in shaping the Integrated Content Newsroom, where she has crafted strategies to elevate the firm's narrative in the technology domain. Her contributions have been recognized for their clarity, depth, and ability to resonate with a diverse audience of stakeholders.
Notable Achievements
- Emerging Tech Editor at PwC: Leading the charge in producing thought-provoking content, specifically targeted at the intersection of technology and business.
- Editor in Chief at Ziff Davis Media: Overseeing editorial content that consistently delivered significant insights and trends in technology.
- Expertise in Custom Content Creation: Developing tailored content for major corporations like IBM, AMD, CDW, and CA Technologies, showcasing a diverse range of technology insights.
- Innovative Management of Digital Assets: Successfully managing websites and online content that have enhanced engagement and driven audience growth.
- Pioneering Social Media Strategies: Effectively deploying and managing social media accounts to amplify content reach and audience engagement across multiple platforms.
In summary, Eileen Feretic's impressive career in technology and business content production is marked by her dedication to excellence and her ability to forge meaningful connections through her writing. Her comprehensive background and expertise not only contribute to her position at PwC but also position her as a key influencer in the evolving landscape of technology and business communications.
