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Kellie Peterson
ROI is and comes from Integrity
Professional Background
Kellie Peterson, also known as Eillek, is a multifaceted professional with extensive experience spanning diverse fields such as marketing, communications, and the arts. As an inventor, sailor, and philosopher, Kellie combines creativity and strategic insight in her work. Her career history showcases a remarkable journey marked by leadership roles across multiple organizations and industries. Kellie's expertise in global marketing and communications has equipped her to drive brand strategies that resonate with audiences worldwide. Her former position as Senior Director of Global Marketing at Ziff Davis exemplifies her capability to enhance brand visibility and impact through innovative marketing efforts.
Throughout her career, Kellie has also lent her talents as a marketing principal at March Warden, where she played a pivotal role in shaping marketing initiatives that foster client engagement and brand loyalty. At Determine, she served as Director of Global Marketing Communications, guiding the direction of integrated marketing efforts and amplifying the company's presence in an increasingly competitive landscape. With a keen eye for detail, she successfully managed marketing communications as Director at iinside and previously held the same title at JockTalk, further demonstrating her adaptability and expertise in dynamic environments.
Education and Achievements
Kellie pursued her passion for communication and public relations at Hawaii Pacific University, where she earned a Master's degree in Communication with a focus on Visual Communication and Public Relations. Her academic foundation has been instrumental in shaping her approach to marketing and storytelling. This education has not only enriched her understanding of the nuances in communication but also fueled her creativity and innovation in her professional endeavors.
In addition to her formal education, Kellie's prolific career is underscored by numerous achievements and contributions across various roles. As a columnist, speaker, and contributing author, she has shared her insights and experiences, demonstrating her thought leadership and commitment to inspiring others. Her work as an advisor at the Fashion Institute of Design and Merchandising reflects her dedication to nurturing the next generation of creative minds.
Moreover, Kellie’s role as a packaging and labeling consultant at Advanced Sterilization Products (ASP), a division of Johnson & Johnson, showcases her versatility in handling intricate projects that require a thorough understanding of brand identity and consumer needs. Kellie's experience in media relations and public relations at Becker Communications Inc. further highlights her comprehensive expertise in facilitating connections between brands and their audiences.
Notable Projects
Kellie is also a creative force behind "Sailing Starship Friendship," where she channels her love for sailing and art into transformative initiatives that foster community engagement and creative expression. As the founder of Relatus, she created a platform that echoes her commitment to innovative solutions and connectivity. Additionally, her work hosting and scriptwriting for "The Pet Hui" at Hawaiian Image Video reflects her passion for storytelling and the arts, capturing the spirit of the Hawaiian community through engaging media content.
Kellie's entrepreneurial spirit is evident not only as the owner of Media Productions & Brand Consulting but also in her tenure at Market Advantage Inc., where she was instrumental as Marketing and Public Relations Director. Her diverse experience in television programming and production at Kauai Sound and Cinema, along with various other positions, showcases her breadth of skills and unwavering dedication to excellence.
Overall, Kellie Peterson’s multifaceted background illustrates her as an innovative leader in marketing and communications, a dedicated community member, and a passionate advocate for creativity and artistic expression. Her unique blend of skills and experiences makes her a valuable asset to any organization aiming to elevate their brand and engage effectively with their audience.
