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Eitan Miller

Founder, Director at Boundless Creative

Highlights

May 27 · linkedin

My hot take: we should view "performance based marketing" (particularly pay-per-click campaigns tied to revenue) as sales, not marketing!

Agree or disagree?

I wrote the latest Boundless Creative newsletter on this topic: if you're not subscribed, the signup link is in the comments:

May 8 · linkedin

The framework that pilots use in emergencies is the same framework that I use to fix challenges on projects.

When a model we hired got sick the night before a big shoot, it was tempting to stress out (and immediately write an email to the client while freaking out).

But, in an emergency, pilots learn to: 𝐀𝐯𝐢𝐚𝐭𝐞, 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐞, 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞.

The order is critical.

First, pilots need to maintain control of the aircraft. Then, navigate to a safe location. Finally, communicate with air traffic control, emergency services, and the people on the plane.

"Aviating" in this scenario was finding options so the shoot can go on. I asked the model for referrals as well as searched through the database of hundreds of other applicants for the role and asked who was still available.

Next, I had to "Navigate" to the look that was the closest match to the model who couldn't make it.

Only then did I communicate to the client both the problem as well as the solution.

Through this approach, we had a new model ready to go 𝐰𝐢𝐭𝐡𝐢𝐧 1 𝐡𝐨𝐮𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦, and the client was able to enjoy a smooth shoot the following morning.

The framework that pilots use in emergencies is the same framework that I use to fix challenges on p

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Eitan Miller
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Experience

Founder, Director at Boundless Creative

Location

New York, New York, United States