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Eitan Reisel

Founder & Managing Partner at VGames - Ex-Google

Eitan Reisel is the Founder and Managing Partner of vgames, an early-stage venture capital fund focused exclusively on investing in gaming companies and studios.12 He founded vgames in March 2020, making it the first VC out of Israel to invest solely in game companies.5

Prior to founding vgames, Reisel had a notable career at Google, where he spent several years in leadership roles:

  1. He joined Google Israel in 2011 as an Industry Manager.1
  2. In 2014, he founded the Google Games team based in Tel Aviv, working with major global publishers.2
  3. His final role at Google was as Sector Lead for Gaming from 2015 to 2017.1

Reisel's experience at Google, particularly in the gaming sector, inspired him to create vgames to support new game studios with funding, expertise, marketing, monetization strategies, and industry connections.24

As of January 2025, vgames has:

  • Raised $142 million for its third and largest fund.6
  • Invested in 38 companies globally since its launch.6
  • Completed more than 32 investments, with over half in Israel.3

Reisel has over 10 years of experience in the games and B2C industries. He is known for his expertise in supporting and leading innovative businesses in the gaming space.2 He is also an angel investor and has served as an advisor and board member for several consumer companies experiencing rapid growth.24

Before his career in tech and venture capital, Reisel served as a Major in the Israel Defense Forces for 7 years, from 2000 to 2007.14

Reisel holds a BA in Business, Accounting, and Entrepreneurship from The Interdisciplinary Center, which he attended from 2007 to 2011.1

Highlights

Jul 30 · linkedin

Let's be honest.

We are one of the top performing funds in gaming and not because of who we are, just because we had the privilege of backing some of the strongest entrepreneurs in our sector.

With that, in the process of raising our next fund we received some 'No's' from new LPs because of the state of Israel. Looking from the outside, I don't blame them. In some cases it even helped our competitor/partner funds to raise.

The reason I'm writing the above is not because we forgot what modesty is - actually the most important factor in my opinion for any investor. But to show the world that with everything happening here we are super proud to be among the most active gaming funds globally and to see the Israeli flag alongside other countries is worth it all.

Our founders are resilient, we are resilient and although the world is shaking we are on track to deliver on our promise.

Thanks Michael Metzger 🔜 GamesCom and the Drake Star team for putting this together.

vgames Daniel Mironov Riki Papa Pnini David Digmi

Jun 10 · linkedin

Job alert!

One of our portfolio companies are on the lookout for their first Analytics Engineer to join the team. The company is very well funded and led by an experienced team of founders. This is an amazing opportunity to come in at the ground level and help define a data first culture with a dream team.

Prior experience in consumer, mobile apps / games and subscription is required. Ideally someone who has scaled data analytics or worked in a strong data first culture. The ideal candidate will hands on with deep experience in SQL, DBT and ELTs.

The role is London based. Hybrid.

Reach out to Noam Yasour if interested and please share with your network.

Related Questions

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Eitan Reisel
Eitan Reisel, photo 1
Eitan Reisel, photo 2
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Location

Israel