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Ekaterina Walter
Passionate Storyteller, Innovative Marketer, WSJ Bestselling Author [MBA, PMP]
Ekaterina Walter is an intrapreneur known for driving global marketing strategies to enhance brand recognition and boost revenue.
With a wealth of experience in digital transformation, branding, product and events marketing, internal and external communications, and cross-organizational influence, she is a seasoned leader who excels at team building and achieving business outcomes.
Ekaterina is recognized for her prowess as a relationship marketer, adept at cultivating partnerships and fostering collaboration with internal and external stakeholders, including C-Suite executives and boards of directors.
She brings a unique perspective from Fortune 500, startup, and nonprofit sectors, and is celebrated as a vibrant speaker, published author, and a regular contributor to reputable publications.
On a personal level, Ekaterina identifies herself as an intrapreneur who thrives on driving innovation and true change within organizations.
Passionate about life, work, and family, she is characterized by her insatiable curiosity, voracious tenacity, and values of authenticity and generosity.
Notable for her role as an author of several business books, including the WSJ bestseller 'Think Like Zuck,' Ekaterina also co-authored a children's book with her daughter.
Ekaterina's favorite quote, 'It’s kind of fun to do the impossible,' by Walt Disney, mirrors her adventurous spirit.
Her expertise spans digital and social marketing, branding and content strategies, events marketing and management, influencer and advocacy marketing, social selling and care, product go-to-market strategies, crisis management, digital analytics, communications, and marketing operations.
Ekaterina holds an MBA in International Management from Thunderbird School of Global Management and a BA in Marketing and Finance from the University of Alaska Anchorage.
Throughout her career, Ekaterina held key positions in renowned organizations such as ZincFive, Inc., YPO, Sprinklr, BRANDERATI, Intel, Accenture, Wedbush Morgan Securities, Wells Fargo Investments, Alaska InvestNet, and Regional Highway Administration in Russia.
Highlights
#Luck is often misunderstood. We see someone succeed and attribute it to good fortune, but what we don’t see is the countless hours of effort, the relentless pursuit of goals, and the resilience in the face of setbacks. The truth is, luck favors those who are prepared. The harder I work, the more I create opportunities for luck to find me.
Equally crucial is taking a proactive approach—actively seeking opportunities for growth and understanding the experiences needed to seize them. Building relationships that can evolve into advocacy and support is key when the right moment arrives.
Sometimes, it’s about creating your own opportunities. Spot the gaps, step up, and offer to fill them. This is how you turn potential into progress.
#Success isn’t just about chance; it’s about knowing what you want, showing up, putting in the work, and being ready when opportunity knocks.
I had a chance to share my thoughts on unlimited PTO with SUCCESS Magazine. Would love to know if you approve of the unlimited PTO policy or not and why.
https://lnkd.in/gmYr72P4
#UnlimitedPTO #WorkLifeBalance #EmployeeBenefits #EmployeeRetention #ProgressiveWorkplace #PaidTimeOff #TalentRetention
