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Ekta Gulechha
Marketing Manager at ZEE5 Global - OTT - Ex-ICICI - NMIMS
Professional Background
Ekta Gulechha brings forth an impressive blend of professional experience and artistic passion, built over 7.5 years of working in diverse fields including media and entertainment, retail hospitality, and digital payments. Throughout her career, she has adeptly navigated the intricacies of the corporate environment, while simultaneously embracing her entrepreneurial spirit. This unique combination of skills has allowed her to excel in various roles, significantly enhancing her expertise.
Starting her career as a Marketing Executive at Infomedia18 Ltd., Ekta honed her marketing skills and strategic thinking, laying a strong foundation for her future endeavors. She transitioned to engage with well-known brands such as The Pint Room, where she served as the Marketing Head for the Western region, further developing her capabilities in marketing management and campaign execution. Her journey continued to flourish as she took on a pivotal role as Senior Marketing Manager for User Acquisition and Retention at ICICI Bank, one of India's leading banks, where she made substantial contributions to the digital payments domain.
Ekta’s career took a transformative turn in August 2017 when she embraced her lifelong passion for dance, leading her to transition from a stable corporate career to the unpredictable yet rewarding world of performance arts. Her experience in this new arena allowed her to orchestrate various dance workshops across the city, where she successfully carved out a niche in the vibrant style of Bhangra, combining creativity with cultural expression.
Education and Achievements
Ekta’s academic background is equally commendable, having graduated from Narsee Monjee College of Commerce & Economics in Mumbai, where she studied Junior College Commerce. She further pursued her passion for business through a Master of Business Administration (MBA) specializing in Marketing from Narsee Monjee Institute of Management Studies. Her undergraduate education includes a Bachelor of Mass Media (BMM) in Advertising from the Usha Pravin Gandhi College of Management in Mumbai, equipping her with essential skills in communication and marketing strategies.
Ekta’s educational journey has provided her with a solid understanding of both the creative and analytical facets of marketing. This educational foundation has been vital in her successful career across various high-paced industries, allowing her to manage spaces requiring both strategic oversight and creative flair effectively.
Notable Skills
Throughout her career, Ekta has developed a diverse skill set that covers a broad range of specialties. Her expertise includes:
- New Product Launch and Development: Effective in bringing innovative products to market, understanding user needs, and leading the development process from concept to execution.
- Integrated Marketing Strategy: Formulating and executing comprehensive marketing plans that encompass multiple channels to drive brand awareness and customer engagement.
- User Acquisition and Retention: Focused on developing strategies that not only attract new users but also retain existing customers, ultimately driving sustained growth for the business.
- Product Management: Guided product direction through market research, user feedback, and competitive analysis to ensure alignment with customer desires and market trends.
- Digital Marketing: Skilled in utilizing various digital marketing platforms and tools to drive online presence and engagement for brands.
- Campaign Management: Orchestrating marketing campaigns that effectively communicate brand messages, engage targeted audiences, and generate measurable results.
- Analytics: Leveraging data and analytics to inform marketing strategies, optimize performance, and drive informed decision-making.
- Entrepreneurship: Applying entrepreneurial thinking to innovate and problem-solve within her professional roles and artistic projects.
Achievements
Ekta’s journey showcases a series of significant achievements both as a corporate professional and as an artist. She has been instrumental in driving successful marketing campaigns that not only elevated brand presence but also fostered user engagement and loyalty in various sectors. Her pivot towards dance illustrates her ability to embrace change and pursue her passion while continuing to apply her professional insights in a new creative field.
Through her workshops and performances, she has contributed to the cultural fabric of her community, infusing traditional dance with modern flair and reaching diverse audiences. This journey reflects her multifaceted nature, where corporate acumen meets artistic expression, and her commitment to continuous learning and growth is evident in every endeavor.
Ekta Gulechha’s successful blend of marketing expertise and artistic talent exemplifies her dynamic approach to career development, making her a prominent figure in both the corporate and creative worlds. Her future endeavors are bound to be equally impactful, as she continues to break boundaries and inspire others through her unique journey.
