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Gheed Makkaoui
GM Mobility of People at Careem
Gheed El Makkaoui is a prominent figure in the technology and mobility sectors, currently serving as the General Manager of Mobility of People at Careem, a leading super app based in Dubai. In this role, she oversees various services related to ride-hailing and mobility solutions, contributing significantly to Careem's expansion and innovation strategies.
Professional Background
Before her current position at Careem, Gheed held the role of Vice President in charge of food delivery at the company, where she was instrumental in developing strategic initiatives that enhanced the company's service offerings. Her career also includes experience as a strategy consultant with the Boston Consulting Group, where she worked across the Middle East and Asia, focusing on retail and technology sectors.13
Education
Gheed holds a Bachelor's degree in Economics from the American University of Beirut and an MBA from Harvard Business School, equipping her with a strong foundation in business strategy and economic principles.1
Current Focus
At Careem, Gheed's work emphasizes creating a seamless experience for users by integrating various mobility services into the app. This includes not only traditional ride-hailing but also expanding into food delivery and other daily services that simplify users' lives.23 She is recognized for her commitment to fostering a strong team culture and driving innovation within the organization, particularly in response to changing consumer behaviors post-COVID-19.13
Personal Interests
Outside of her professional endeavors, Gheed is an active mentor and angel investor, passionate about supporting founder-led companies. She enjoys traveling, practicing yoga and Pilates, and spending quality time with her family.1
Gheed El Makkaoui's leadership at Careem positions her as a key player in shaping the future of mobility in the Middle East, reflecting her dedication to enhancing everyday life through technology.



