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Elaine Schroth

CEO and President at Visit Concord, CA

Professional Background

Elaine Cortez Schroth is a dynamic and accomplished leader with a rich history in tourism and community engagement, primarily serving as the CEO and President of Visit Concord, California. In this vital role, Elaine is committed to representing Concord's unique story while inviting both travelers and local residents to immerse themselves in the city's vibrant cultural, artistic, and recreational offerings. Known for her ability to cultivate strong relationships with stakeholders and industry partners, Elaine is dedicated to aligning advocacy, resources, and strategies to enhance Concord's appeal as a travel destination.

With a thorough understanding of what it takes to develop a successful tourism strategy, Elaine has played a pivotal role in leading a strategic and hardworking team at Visit Concord. Her leadership style is marked by a commitment to excellent project outcomes that prioritize stellar service and unwavering honesty, which has garnered her respect and admiration in the industry. Through dedication and a hands-on approach, she has successfully promoted Concord as a welcoming and versatile destination.

Throughout her career, Elaine has held a variety of important roles, each of which has contributed to her expertise in the tourism sector. Prior to her current position, she served as the Executive Director at Visit Concord, where she laid the foundation for many of the initiatives that the organization currently champions. Her earlier work in Events & Marketing at the same organization helped to establish creative campaigns that significantly enhanced Concord's visibility and engagement within the community.

Elaine's entrepreneurial spirit also shines through her past ventures, including her tenure as Principal at Elaine Cortez Schroth Consulting, where she offered her expertise to various organizations looking to enhance their operational effectiveness. Furthermore, she held leadership roles such as Program Director/Manager at TRAFFIX Measure J Congestion Public Relief Agency and Executive Director at Leadership San Ramon Valley, highlighting her versatility and leadership skills across multiple domains.

In addition to her professional achievements, Elaine was also a Franchise Owner of Langenwalter Carpet Cleaning and Dyeing and served as the Owner and CFO of Bay Building Maintenance, Inc. After retiring from these roles, she chose to focus her energies on her passion for community engagement and tourism, where she continues to make a significant impact in Concord.

Education and Achievements

Elaine Cortez Schroth earned her Bachelor of Science degree in Economics from the University of California, Davis, a program that provided her with a solid foundation in economic theories, quantitative analysis, and strategic decision-making. Her education has been pivotal in her ability to navigate the complexities of the tourism industry and achieve impressive outcomes for Visit Concord and the broader community.

Elaine's leadership and influence have not only been recognized through the success of Visit Concord but also through her various roles in organizations that promote local development and tourism advocacy. Her commitment to building partnerships and developing innovative solutions has bolstered her reputation as a go-to expert in her field.

As she promotes Concord's numerous sites for hiking, biking, paddleboarding, and shopping, Elaine firmly believes in crafting experiences that resonate with visitors and locals alike. Her enthusiasm for travel is not only a personal passion but also a professional asset, as it informs her understanding of traveler needs and desires.

Achievements

Throughout her distinguished career, Elaine Cortez Schroth has achieved numerous accolades and milestones. Leading Visit Concord has enabled her to implement strategies that effectively highlight the area's unique offerings, ultimately increasing tourism and enhancing local businesses. She is well-regarded for her community-driven approach and her ability to inspire teams to reach exceptional standards in service and outreach.

Elaine's drive to build relationships with stakeholders is evident in her proactive involvement in various tourism and community engagement initiatives. She champions projects that prioritizing sustainability and cultural enrichment, making her a valuable asset to Concord's vibrant future. With her sight set on further advancements for the city, Elaine continues to embrace opportunities that foster growth, tourism development, and community pride.

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Elaine Schroth
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Location

San Francisco Bay Area