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Elaine Zelby

Venture Partner, Entrepreneur, and Marketing Expert

Elaine Zelby is a prominent figure in the venture capital and technology industries, currently serving multiple roles:

Professional Experience

Current Positions

  • Co-Founder and Chief Spearfisherwoman at Tofu, a generative AI platform for B2B marketing teams3
  • Venture Partner at SignalFire, focusing on seed-stage enterprise SaaS companies and generative AI applications23

Previous Roles

  • Partner at SignalFire (December 2020 - June 2023)3
  • Principal & Director of Growth at SignalFire (December 2018 - December 2020)3
  • Growth and Product Marketing Lead at ConsenSys3
  • Enterprise Product Marketing Lead at Slack3
  • Director of Product Marketing at Capriza3

Education

  • M.S. in Mechanical Engineering from Stanford University23
  • B.S. in Biomechanical Engineering from Stanford University3

Additional Ventures

  • Co-founder of Product Marketing Masters, a community focused on helping product marketers develop skills3
  • Board member of SVEN (Silicon Valley Executive Network)3

Investment Focus

At SignalFire, Elaine's investment range is typically between $5.0M to $20.0M, with a sweet spot of $12.5M.1 She has made investments in companies such as TestBox and Included.1

Expertise

Elaine has extensive experience in enterprise SaaS, product marketing, growth strategies, and go-to-market execution. Her background spans across various sectors including blockchain (ConsenSys), enterprise communication (Slack), and enterprise software (Capriza).23

Personal Interests

Outside of work, Elaine enjoys outdoor activities such as trail running, backpacking, and rock climbing. She also has interests in podcasting and crafting with wood or metal.2

Elaine Zelby's diverse experience in technology, marketing, and venture capital positions her as a valuable advisor and investor in the startup ecosystem, particularly in enterprise SaaS and AI applications.

Highlights

Sep 13 · linkedin

When we use the term "content repurposing" most people immediately think of taking a longform asset and turning it into smaller derivative content (ie webinar --> blog + social)... but wait, there's more!

In Tofu many of our customers are turning numerous pieces of existing content (both their own + 3rd party) into longform content like eBooks, whitepapers, playbooks, and guides. Watch how I turn Gartner reports, other companies' best in class ABM content (giving full credit where credit is due), and some of our own posts into a 5000 word ABM Playbook for 2025👇

Aug 29 · linkedin

We are looking for a stellar Customer Onboarding Manager at Tofu! Preferably someone with martech or salestech background (or evening Marketing/Sales experience) who is based in the Bay Area.

We are a hardworking, fast-executing, but very kind and humble team of collaborative doers. This role will come with at ton of ownership, autonomy, growth potential, and cross-functional work. If you or someone you know are interested please apply!

We're building THE Generative Marketing platform for B2B enterprises :)

Related Questions

What are some of the companies Elaine Zelby has invested in?
How did Elaine Zelby transition from product marketing to venture capital?
What is Tofu, the company Elaine Zelby co-founded?
What are Elaine Zelby's main investment focuses at SignalFire?
How has Elaine Zelby's experience at Slack influenced her investment strategy?
Elaine Zelby
Elaine Zelby, photo 1
Elaine Zelby, photo 2
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Experience

Co-Founder and Chief Spearfisherwoman at Tofu; Venture Partner at SignalFire
Partner at SignalFire; Various roles at Capriza, including Director of Product Marketing

Education

M.S. in Mechanical Engineering, B.S. in Biomechanical Engineering from Stanford University

Location

Stanford, California, United States