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Eleanor Hayden
Shopper Marketing Consultant at Hayden Consultancy
Eleanor Hayden is the Chief Executive Officer and Founder of Hayden Consultancy, a company she established in June 2021.1 With over 10 years of experience in the food and beverage industry, she specializes in shopper marketing, merchandising, and retail media partnerships.1
Eleanor's expertise includes:
- Instacart set up and management
- Sponsored search management across various platforms
- Retailer social media management
- Budget planning and strategy
- Contract negotiation
- Merchandising recommendations
- Digital couponing management
- Campaign management and execution1
Prior to founding Hayden Consultancy, Eleanor held positions such as Director of Shopper Marketing & Merchandising at Siete Family Foods and Shopper Marketing Manager at Kodiak Cakes.1 She has worked with numerous brands, including Suja, OWYN, Tru Fru, Olipop, Graza, and GoMacro.1
Eleanor is passionate about helping emerging better-for-you brands grow and optimize their retail marketing strategies.2 Her consultancy currently aids over 30 brands with their retail media programming and marketing strategies in the US and Canada.3
In addition to her role at Hayden Consultancy, Eleanor serves as an Advisory Board Member for Vizer, a company that develops incentive solutions.1
Highlights
Next week I’ll be sharing some key learnings from the Shopper Marketing Bootcamp we hosted at Expo West, but before I dive into that. I want to share one important quote and a very important brand.
“Saturdays are for my boys”
I love PT Organics Ltd. For so many reasons: ⭐️ Simple ingredients and clean label ⭐️ Shelf stable, organic, AND preservative free ⭐️ ACCESSIBLE - so much respect for natural products working to make their offerings affordable. These pouches are similarly priced with mainstream brands like Gerber in the $1.99-2.50/ pouch range while many other organic options are upwards of $3-4 each
I last min restock mine at Sprouts Farmers Market, Target, Walmart, H-E-B and I put in big orders for our favorite flavors on Thrive Market
Thank you Pumpkin Tree, the Hayden’s LOVE you!
My favorite International Women's Day fact:
Girls rule, boys drool.
Okay, but for real. I am so blown away by all of the amazing women I follow on here from CPG founders, to artists, to olympic athletes (cough Tatum DiOro)
Celebrating all of you! I hope you have a wonderful weekend and I can't wait to meet you all in person at Expo West next week 💕
