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Eleanor Ward

Co-founder and Creative Director

Eleanor Ward is the Creative Director at Rigo Agency, a marketing firm specializing in creating tailored solutions for brands to achieve their goals. Based in Purley, she co-founded Rigo Agency and has a background in creative direction and brand strategy. Eleanor is an alumna of the University of Newcastle-upon-Tyne and has a professional presence on LinkedIn under the username "eleanor-ward-66a22337".12

Highlights

Nov 17 · linkedin

I'm hiring for a new copywriter position at rigo. The role is an ideal step up for an agency junior who wants to take ownership of briefs and to see their ideas come to life. Drop me a message for details!

#jobalert #creative #copywriting #job

Feb 24 · linkedin

Unsurprisingly for a team of copywriters, the topic of tone of voice comes up a lot at InsideCopy. How do we apply our clients' tone of voice? What do these tone of voice guidelines mean? Will we ever be happy with our own tone of voice?!

Some great tone of voice guidelines are born from chance.

One incredible copywriter nails it & leaves a legacy that reaches every part of a business.

But more often than not they're consciously created. So how do you create something useful? Approachable. Professional. Authoritative. All great, but not enough.

A great tone of voice says something about the people behind the business. It's the 'how' of your company as well as the 'who' and it can set you apart from your competition and guide your marketing campaigns through the choppiest of waters with the strongest of messages.

We're not in the business of developing tone of voice guidelines, maybe one day. But we're always interested in talking about them - or writing about them for that matter.

And for anyone who is looking at their own, I highly recommend giving this a quick read to start off the thought process.

Related Questions

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Eleanor Ward
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Location

Purley, England, United Kingdom