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Elena Adán

Digital Sales & Marketing at BBVA - Growth Hacking - Digital Transformation

Elena Adán is a seasoned professional with over 6 years of experience in the digital realm, aiding various sectors such as financial services and telecommunications in attaining their objectives.

She possesses a cross-functional perspective on digital marketing strategies, specializing in growth marketing and conversion optimization, and has worked closely with clients and technological teams on numerous projects.

Elena's educational background includes a Master's degree in Creatividad Publicitaria y Marketing from Universidad Francisco de Vitoria, additional studies in Growth Hacking, digital sales, and commercial promotion from GrowthHackingCourse, a Master's degree in Dirección de Comunicación y Gestión Publicitaria (MPC) from ESIC Business & Marketing School, and a degree in Comunicación Audiovisual from Universidad Francisco de Vitoria.

She has held various pivotal roles in renowned organizations such as Accenture Interactive, where she served as the SMe Scrum Digital Marketing Responsible and previously as the BBVA public web PMO. Her previous experiences also include roles at Telefónica, where she was a B2B Sales & Communication Expert, Digital Marketing Specialist, and involved in areas such as Corporate Responsibility, Sustainability & Reputation. Before that, Elena worked as an Account Executive at Coonic.

Elena Adán
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Location

Madrid, Community of Madrid, Spain