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Elena Bridgers

Founder and CEO at Hera, heralosangeles.com

Elena Bridgers is an entrepreneur and former CEO of Hera California, a sustainable maternity clothing brand she founded in June 2022. The brand aimed to provide high-quality, eco-friendly options for maternity and nursing wear, addressing the lack of such products in the market. Unfortunately, Hera California shut down in April 2024 due to financial challenges, which were compounded by the broader struggles faced by slow fashion brands in a market dominated by fast fashion.12

Background and Career

Bridgers holds a BA in Human Biology from Stanford University and a master's degree in strategic management from HEC Paris. Her career spans various roles, including product management at Hewlett Packard Enterprise and consulting for major clients like AccorHotels and Club Med. She has also worked internationally on women's health initiatives in countries such as France, India, and Burkina Faso.14

Contributions and Insights

Bridgers has been vocal about the challenges of operating a sustainable fashion brand, particularly regarding consumer behavior that favors lower-priced fast fashion. She emphasized the need for systemic changes in the fashion industry to support ethical practices and sustainable business models.23

In addition to her entrepreneurial ventures, she has experience as a science writer and content creator, focusing on themes related to motherhood and mental health.14

Highlights

What's Behind the Slow Fashion Recession | BoF
Elena Bridgers
Elena Bridgers

Related Questions

What inspired Elena Bridgers to start Hera Los Angeles?
How did Elena Bridgers' background in science writing influence her approach to sustainable fashion?
What challenges did Hera Los Angeles face, leading to its shutdown?
How does Hera Los Angeles' transparent supply chain work?
What are Elena Bridgers' future plans in the sustainable fashion industry?
Elena Bridgers
Elena Bridgers, photo 1
Elena Bridgers, photo 2
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Location

Pacifica, California, United States