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Elena Chailazopoulou
Chief Product Officer, Co-founder and Deputy-CEO at Convert Group | Forbes 30Under 30 GR 2019 | Fortune 40 under 40 GR 2020.
Elena Chailazopoulou is a prominent figure at Convert Group, holding multiple key positions within the company. She serves as the Partner, Chief Product Officer, and Deputy CEO.3 As one of the co-founders of Convert Group, Elena has played a crucial role in the company's growth and success since its inception in 2014.4
Professional Background
Elena has been working in the eCommerce sector for over 8 years, gaining extensive experience and expertise in the field.3 Her career journey includes previous roles such as:
- eBusiness and eCommerce consultant at Convert Group
- Intern at ELTRUN
- Inbound contact agent at ICAP Group
Education
Elena is an alumna of Athens University of Economics and Business, where she likely gained the foundational knowledge that has contributed to her success in the business world.2
Achievements and Recognition
Elena's contributions to the industry and her leadership at Convert Group have not gone unnoticed. She has received several accolades, including:
- Forbes 30 Under 30 Greece in 2019
- Fortune 40 under 40 Greece in 20205
These recognitions highlight her impact as a young business leader in Greece.
Role at Convert Group
As the Chief Product Officer and Deputy CEO, Elena plays a pivotal role in shaping the company's product strategy and overall direction. Convert Group is a leader in the Data & Analytics Market Intelligence space, focusing on Consumer Healthcare & FMCG global eCommerce segments.1 The company operates in 24 countries and serves many of the world's leading brands in these sectors.1
Elena's LinkedIn profile can be found under the username "elenachailazopoulou", where she actively shares insights and updates about her work and the eCommerce industry.5
Highlights
Quite a lot lately I am at client meetings where we 'spar' on why attribution metrics are NOT enough for marketing campaigns evaluation. I am a huge advocate of incrementality, category share growth (ideally benchmarked with competitors) and return on objective/target. These are among the core metrics that we offer in eRetail Audit Marketplace in the first place due to that. No doubt that attribution metrics are also very insightful but if I had to choose one, it wouldn't be them.
In this recent Forbes article, the spotlight is on four key retail media metrics that are essential for brands in 2024 beyond ROAS. Here's a summary:
💠 Marketing Efficiency Ratio (MER): Reflects overall marketing performance, considering all customer touchpoints.
💠Detail Page View Rate (DPVR): Indicates creative effectiveness and audience engagement on retail platforms.
💠Incremental Profitability: Measures the real profit impact of sales, focusing on the incremental aspect.
💠New To Brand (NTB): Tracks customer acquisition, crucial for expanding brand reach.
comment if you love a set of metrics that you want to share.
#retailmedia #incrementality #retailinsights #measurement
https://lnkd.in/dtwcW5yB that
At first I couldn't believe they actually did this! Very bold move in favor of customer experience. " French grocery chain Carrefour has taken the unusual step of adding labels to its products that have recently shrunk in size but have ramped up in price. The move — both in stores and on its website — looks to pile pressure on its suppliers that have increased prices for the chain, despite raw material prices having recently eased."
The FMCG sector consistently poses challenges for both #retailers and #brands, but there will always be trailblazers.
#ecommerce #omnichannel #online #retail
https://lnkd.in/dwzcM3xb
