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Elena Verkhorobina
CEO at Vape.Academy, PM
Professional Background
Elena Verkhorobina is a seasoned expert in the field of digital marketing, specializing in search engine optimization (SEO), search engine marketing (SEM), and social media optimization (SMO). With a vibrant career spanning multiple roles and industries, she showcases versatility and a strong commitment to driving business growth through effective online marketing strategies.
Throughout her career, she has made significant contributions to various organizations, holding positions that include SEO Specialist, Online Sales Executive, and Head of Online Marketing, among others. Notably, she has been integral to the success of several e-commerce platforms and online businesses, where her expertise in digital marketing has facilitated increased visibility and engagement.
Her professional journey includes a profound length of experience at prominent companies such as Metall Gears LTD, Lacrema, and various self-employed projects. She has seen the digital landscape evolve, adapting her strategies to ensure that businesses remain competitive in an ever-changing market.
Education and Achievements
Elena commenced her academic journey at the National Mining University (NMU) in Ukraine, where she pursued her Bachelor's degree in Computer Software Technology/Technician. This educational foundation equipped her with the technical skills and analytical thinking required to excel in the digital marketing realm. Additionally, her education at “96” further enriched her understanding of the intricate relationship between technology and marketing, allowing her to develop well-rounded strategies that leverage technical proficiency alongside marketing acumen.
Notable Contributions
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Vape.Academy: As the former owner of Vape.Academy, Elena not only led a comprehensive educational initiative but also navigated the complexities of the vape industry, establishing a reputable brand that taught users about vaping products and safety.
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E-lena: At E-lena, Elena was responsible for executing the full cycle of marketing within Russia, demonstrating her ability to manage marketing operations from strategy to execution efficiently.
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Self-Employment: With her entrepreneurial spirit, Elena worked as a consultant and online sales executive while self-employed. This experience allowed her to cater to a diverse clientele, providing tailored marketing strategies that increased sales conversions and improved online visibility.
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Metall Gears LTD & Lacrema: As an SEO, SEM Manager at Metall Gears LTD, she implemented data-driven marketing strategies to boost search engine rankings and enhance online traffic. Meanwhile, as the Head of Online Marketing at Lacrema, she oversaw marketing efforts that emphasized brand development and audience engagement, leading to measurable business growth.
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Multi-Channel Marketing Expertise: Elena's role as an SEO, SEM, SMO, SMM analyst at IOIX UKRAINE stands as a testament to her vast knowledge in multi-channel marketing strategies. She has consistently applied a holistic approach to marketing, ensuring brands reach their audiences effectively across various platforms.
Achievements
- Successfully led SEO campaigns that resulted in a significant percentage increase in organic traffic for multiple online retailers.
- Enhanced brand visibility and customer engagement through innovative digital marketing initiatives and strategies developed during her tenure at various organizations.
- Developed and implemented comprehensive marketing strategies that have positively impacted sales and brand loyalty for the companies she has worked with.
