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Eleni Deacon

VP of Marketing at Relay | Reach out 👋 We're hiring!

Eleni Deacon is an impact-driven marketing/growth leader with a background in writing and communications. She holds a Master's degree in Communication & Culture from York University and a Bachelor's degree in English from the University of Toronto. Eleni has held prominent marketing positions in well-known companies such as Relay Financial and Roadmunk, where she led marketing teams and drove significant business growth. With a customer-first and data-obsessed approach, she focuses on building strong teams and fostering career development for her colleagues.

Highlights

Jul 14 · linkedin

ATTN!!! We're bursting our Marketing org at Relay and have EIGHT open roles across Content, Product Marketing, Growth and Brand 😱 We're setting ourselves up for a huge 2025, and are stacking our team with talented, ambitious marketers who for-real care about the small business owners we serve.

All roles posted here >> https://lnkd.in/eiEaCMFQ

Opportunities include: 💡 Senior-level roles on our brand marketing team, working directly with Leigh Doyle 💥 A rare opportunity to join Jillean Kearney's mountain-moving PMM team 🧮 A leadership role for a top-tier performance marketer on Qasim Mian's Growth team ✍️ Specialized roles on content across SEO, thought leadership and product

And because I somehow hadn't shared it yet... the video below is an amazing snapshot of the broader team at Relay. It makes me proud to work alongside such a caring, committed and smart group of people 💚 As my colleague Lorena Scott says: if you're looking for a true scale-up opportunity, this is real deal.

Oct 30 · linkedin

Sharing two PRIME roles currently open on our marketing team @ Relay. Come help us do massive things next year!💥💥💥

These are both “full ownership” opportunities — they're net new roles for our team, where you’ll have the chance to build your function from scratch and make an outsized impact on our scale story into 2024 and beyond. If you’re looking for the full startup experience, rooted in a product that literally generates GASPS 😱 from customers (I’ve heard ‘em!), hit us up.

Important side note: these roles both report to our Director of Growth, Qasim Mian. I’ve known Qasim since pre-Relay, and have always been impressed by his hard skills and high-level thinking around growth. But since working together full-time, I’ve also gotten to know him as a people-leader, and seen firsthand how he empowers his team and gives them space to own and up-level. Big endorsement!

Role details:

👉 Sr. Demand Generation Manager > Really cool opportunity to lead demand gen @ Relay as we expand the sales-enabled prongs of our funnel and work further up-market. This is an IC role, but our ideal candidate has a LOT of upside, with ambitions to grow their own function as we expand our demand gen strategy 🏔

👉 Lifecycle Marketing Manager > Looking for someone equally obsessed with understanding the customer journey AND optimizing every single step of that journey. There is SO much room to drive major concrete impact in this role 🤓

Eleni Deacon
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Location

Toronto, Ontario, Canada