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Elery Pfeffer

CEO & Founder at Nift Networks

Elery Pfeffer is the founder and CEO of Nift (also known as Nift Networks), a position he has held since July 2015.12 Nift is a gifting platform that aims to revolutionize how consumers discover new brands and products.3

Professional Background

Pfeffer has an extensive career in the tech industry, with experience in various roles:

  • Board Member at Pursway (June 2008 - July 2015)
  • President and General Manager at Plataine (January 2004 - June 2008)
  • VP at Nester (January 2001 - January 2004)
  • Engineer at ClickSoftware (January 1994 - January 2001)1

Military Service

Pfeffer served as a Section Commander in the Israel Defense Forces from April 1995 to April 1998.1

Education

  • M.Sc. in Computer Science from Tel Aviv University
  • BSc in Math & Computer Science from Tel Aviv University1

Nift's Concept

Under Pfeffer's leadership, Nift has developed a unique approach to customer acquisition:

  • The platform allows customers to receive gifts from brands they know to try brands they don't
  • Nift's AI technology matches consumers with appropriate gifts, focusing on high-lifetime value customers
  • The system aims to benefit both consumers and advertisers by creating a non-adversarial, incentive-aligned relationship3

Vision for Nift

Pfeffer envisions Nift becoming a global platform where consumers can discover 5-7 new delightful products annually.3

Elery Pfeffer is based in Boston, Massachusetts, and his LinkedIn profile can be found under the username elery-pfeffer-133220.4

Highlights

Sep 9 · linkedin

Small businesses were hit hard by COVID-19. Yesterday the state of Vermont gave residents money that can be spent ONLY at local businesses, and has to be spent by October 31st. Well done Vermont! Proudly powered by Nift. The NBC story - https://bit.ly/3jYFGfR. The Program Page: https://lnkd.in/d_qp2aQ

Mar 19 · linkedin

We are hosting the next Deep Learning in Production meetup. Join us on March 26 @NIFT to hear great speakers: Prof David Parkes (Harvard & Nift's chief scientist) will talk about "Optimal economic design through DL"; Ruslan Vaulin (Amazon) will talk about "Scaling up your production ML app in Spark" https://lnkd.in/e3KD9sW

Related Questions

What inspired Elery Pfeffer to start Nift?
How did Elery Pfeffer's experience in the Israel Defense Forces influence his career?
What are some of the biggest challenges Elery Pfeffer has faced as CEO of Nift?
How does Nift's AI technology work to match consumers with new brands?
What are Elery Pfeffer's future plans for Nift?
Elery Pfeffer
Elery Pfeffer, photo 1
Elery Pfeffer, photo 2
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Location

Boston, Massachusetts, United States