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Elin Stueland

Elin Stueland is a prominent figure at Stavanger Aftenblad, a Norwegian regional newspaper. She currently serves as the Head of Online Department and has been with the company for 16 years.1 Stueland has played a key role in developing innovative digital strategies to engage younger readers and expand the newspaper's audience.

One of Stueland's notable achievements is the creation of "Mååål" (which means "Score" in English), a football-focused service that covers local matches for players aged 13 and older.1 This project combines robot journalism with human reporting to provide comprehensive coverage of over 7,000 matches each season.1 The success of Mååål has led to increased subscriber retention and has helped build brand recognition among younger audiences.

Stueland's work demonstrates her commitment to leveraging technology and creative content strategies to address the challenges faced by traditional media outlets. Her efforts have contributed to Stavanger Aftenblad's digital transformation and its ability to connect with a new generation of readers.2

In addition to her role at Stavanger Aftenblad, Stueland is active in sharing her insights within the media industry. She has presented at industry events, discussing the newspaper's innovative approaches to engaging young readers and utilizing AI in journalism.23

Highlights

Stavanger Aftenblad - Innovate Local
Meet our People: She builds a universe of football #futurereport
Jul 10 · inma.org
About Elin Stueland - INMA
About Elin Stueland - INMA

Related Questions

What inspired Elin Stueland to focus on junior football at Stavanger Aftenblad?
How does the robot journalism work in covering football matches?
What are some key achievements of Elin Stueland in her 16 years at Schibsted?
How has the Mååål project impacted the engagement of younger readers?
What other projects has Elin Stueland led at Stavanger Aftenblad?
Elin Stueland
Elin Stueland, photo 1
Elin Stueland, photo 2
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Location

Stavanger Area, Norway