Sign In

Elisa Palacios

Driving Revenue Surge and Market Domination: Unleashing Proven Expertise in Dynamic Marketing Strategies for Explosive Growth and Brand Eminence

Elisa M Palacios is a seasoned multicultural marketing expert with over a decade of experience in developing campaigns targeting diverse communities. She currently holds the position of Head of Medicare Creative Campaigns for Multicultural and Medicare D-SNP segments at Aetna, a CVS Health Company.

Professional Background

Elisa has an extensive career in marketing, having held various roles across different industries:

  • Head of Medicare Creative Campaigns at Aetna (current role)
  • Marketing Project Manager - Strategic Partnerships at Prudential Financial
  • Marketing Director at Bowlmor AMF
  • Brand Manager at VALRHONA
  • Marketing Manager at ALPFA, Inc - Association of Latino Professionals For America

Education

Elisa's educational background includes:

  • MBA in International Business and Marketing from Brandeis University
  • MBA in Business Management and Marketing from Università Bocconi
  • BBA in Accounting from the City University of New York-Baruch College - Zicklin School of Business

Expertise and Skills

Elisa specializes in various aspects of marketing, including:

  • Business development
  • Brand management
  • Trade marketing
  • Digital and social media planning
  • Marketing segmentation
  • Shopper marketing
  • Project management
  • Agency management
  • Event management and planning
  • Strategic marketing leadership

She is particularly skilled in grassroots marketing, localization, customer acquisition, community-based marketing, and multicultural marketing.

Personal Attributes

Elisa is bilingual in English and Spanish and is passionate about bridging cultural tensions regarding race, ethnicity, and gender. She is an alumni member of EY and takes pride in being part of a team that advocates for the health and wellness of local communities in the United States.

Elisa Palacios is based in Miami, Florida, and has a strong professional network with over 3,000 followers on LinkedIn.1

Highlights

Jun 11 · linkedin

This is so great

Apr 9 · linkedin

This article made me think that as I get older I consume less and less alcohol, I no longer desire it and I don't prioritize social settings where alcohol consumption is the norm. I am at the age where I respect my body more than ever. My health is very important to me and I am very conscious of what I give my body and brain. I worked in the spirits industry for 4 years marketing spirits and I used to love it. Now I work at a healthcare company committed in health and wellness and my priority is my wellbeing.

Get health educated, prioritize your physical and mental health, ask for help.

Related Questions

What are some of the most successful campaigns Elisa M Palacios has led at Aetna?
How does Elisa M Palacios integrate multicultural marketing strategies into her campaigns?
What challenges has Elisa M Palacios faced in her career, and how did she overcome them?
Can you provide examples of Elisa M Palacios' work at Prudential Financial or Bowlmor AMF?
What are Elisa M Palacios' key achievements in her role at Aetna?
Elisa Palacios
Elisa Palacios, photo 1
Elisa Palacios, photo 2
Add to my network

Location

Miami, Florida, United States