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Elisa C. Thomas

Global Content Marketing // Creative, Content and UX Director // Strategist // Editor and Writer // Team Leader

Elisa C. Thomas is the Digital Content Lead (Creative and Strategy) at Putnam Investments, a prominent investment management firm. In her role, she focuses on creating and implementing content strategies that enhance engagement across various platforms, including social media, web, video, and email. Her work aims to optimize content performance through effective SEO practices and innovative creative strategies.123

Elisa is based in New York, NY, and has a background that combines creative content development with strategic marketing initiatives. Her efforts at Putnam Investments contribute significantly to the firm's digital presence and client engagement strategies.23

Highlights

Apr 3 · linkedin

While going through the registration process at Norwalk Hospital, my mother commented to the volunteer pushing her wheelchair that she didn’t understand why registration was such a weird process--with stops that seemed unnecessary. The volunteer shook his head and said, “This is what happens in a bureaucracy, people upstairs not listening no matter how many times we tell them that this could be better.”

It struck me as funny that the not listening in real life mirrors some of my digital career experience. Designing #userexperiences without any research, creating #content without knowing what is helpful to readers or managers “managing” teams without checking in.

It tickles me when these connections occur. We can often lose sight that "users" are humans just trying to get through it.

This is my friend Jesse. He reminds me that getting through it can very well be #joyful.

Mar 20 · linkedin

March Madness is upon us; so is Women's History Month. Here's hoping that women athletes continue to garner headlines (Caitlin Clark!) and gain the respect and support they've 'richly' deserved (according to Deloitte, women’s sports could see $1B+ in revenue for 2024). This NBC News piece from 2021 should only be an SNL sketch. NCAA let's do better.

#MarchMadness #WomensHistoryMonth #WomensSports #Equality

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Elisa C. Thomas
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Location

New York City Metropolitan Area