Suggestions
Elisabetta Borghi
E-Commerce | Retail | Marketing | Brand | Digital | Trade | Innovation | Luxury | Fashion | FMCG | Beauty Manager
Elisabetta Borghi is a Senior Manager in Marketing & Sales Omnichannel and an Advisor in strategy and innovation for the fashion and retail industries.1 She is based in Saronno, Lombardy, Italy.2 Borghi is an influencer in the fields of e-commerce, retail, marketing, brand, digital, trade, innovation, luxury, fashion, FMCG, and beauty.3
Her areas of expertise include:
- Strategy
- Marketing
- Analytics
- Fashion and retail
- Luxury
- E-commerce
- Web3
- Metaverse
- Technology
- Innovation1
Borghi is passionate about simplifying professional life and helping eliminate anxieties related to deadlines and numerous commitments.2 She is also associated with Amati & Associates as an advisor.1
It's worth noting that Elisabetta Borghi is not directly mentioned as an advisor at LVS Hub in the provided search results. The information about LVS Hub and Elisabetta Borghi appear to be unrelated based on the given search results.
Highlights
The latest generation of Ray-Ban x Meta sales, allowing live-streaming, finally took off in the USA.
EU regulations are still slowing down the launch in the region for privacy reasons and lack of a framework on the usage of AI. That is why we won't find a version integrating the muti-modal AI in Europe for a while. Multimodal artificial intelligence is an advanced form of AI that gives the possibility of operating at its own levels and on some resources not only textual inputs, but also inputs such as images, videos or audio. This technology is the core feature of Ray-Ban Meta, allowing the owner to take a pic of a place you are watching and to get more info or taking a pic of a menu you are consulting and it can be translated it into different languages.
However, this seems a strategic engagement between the two companies and Meta is working to acquire a minority stake in Luxottica. This fact means that we can trust that the smartglasses partnership it is going to be longlasting.
#eyewear #ai #tech #socialmedia #retail
Digital Strategies at Louis Vuitton
Last week, the brand showcased the first digital show experience at Viva Tech:
- Runway shows
- Digital fitting Room
- 360 Product Experiences
The project had been developed by a new internal dedicated team for Virtual Experience, the Korean 3D company Z-emotion and the German Mondlicht Studios. The role of technology partners for this interactive experience has also been done thanks to two leading partners in the digital and 3D Space: Epic Games and Apple Tap to Pay.
The full digital experience has been completed with the presentation of a big project called "Via" - road - which started with the first drop of "The digital Treasure Trunk non transferrable NFTs" available for purchase (FIAT or crypto) with a €39,000 price tag in the United States, Canada, France, United Kingdom, Germany, Japan, and Australia. The approach of the brand is to create a community of real luxury lovers, similarly to Dolce&Gabbana. The strategy is not to target a the web3 public only. Holders will receive a physical twin of their digital Treasure Trunk, unlocking access to upcoming Louis Vuitton limited edition products and immersive events. Also, they will also be able to purchase digital keys to get the access to future Louis Vuitton phygital NFT collections.
As said, LVMH Group is experimenting new technologies on multiple angles.
From phygital NFTs to gamified immersive experiences that allow consumers to be proactive in the discovery of the collection to metahumans wearing its Brands: "Virtual Rome" by Bulgari which was presented last year or "Livi" the first virtual ambassador.
#nft #metaverse #marketing #luxury #fashion
