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Elissa Ayadi

Global Head of Social Media Marketing at Spotify

Elissa Ayadi is a prominent social media marketing executive currently serving as the Global Head of Social Media Marketing at Spotify.12 She joined Spotify in August 2022, and as of August 2023, had completed her first year with the company.23

Professional Highlights:

  • Global Head of Social Media Marketing at Spotify
  • Responsible for executing the company's organic social strategy across platforms like Instagram, TikTok, Twitter, and YouTube1
  • Notably oversaw Spotify's Wrapped campaign, which generated significant social media engagement, nearly doubling social mentions in the first 24 hours and trending in over 85 countries1

Career Background: Prior to her role at Spotify, Ayadi worked in social media marketing in the music industry. She has experience working with labels, having been recognized as an in-house TikTok expert at Warner Records.6 Her passion for Spotify predates her employment, as she mentions having used the platform since its US beta.2

Personal Branding: Ayadi is known for her enthusiastic approach to her work, frequently using phrases like "I am SO excited" in her professional communications. She is particularly passionate about Spotify's "Today's Top Hits" playlist, which she considers the biggest playlist in the world.45

Professional Interests: She appears to be deeply engaged with music industry trends, social media marketing, and digital platform strategies, with a particular focus on helping artists and labels leverage social media for music discovery and promotion.1

Highlights

Dec 1 · linkedin

I am so so so SO proud of everything we did for this year’s #SpotifyWrapped. Of all of the great things, getting to watch my fellow Swifties play a giant, globe-spanning puzzle was one of my true golden moments! They were so joyous, so clever, so incredibly collaborative, and SO FAST! Several of them pieced together the message from only 4 clues and even more created a mock of the image that was so accurate, I genuinely thought we had a leak!

The joy that Wrapped brings - the posts, the memes, the trending topics about Cambridge girls - that’s the stuff that makes my job more than just a job. It’s the honor of my life to have a career that, on its best days, makes the world a little brighter for millions of people. It’s not always Wrapped Day but if someone even gets the littlest glow from a clever tweet or feels seen from our TikTok, then we have done something right.

And I get to do it with amazing, talented, kind people. I’m going to forget people to thank but here goes!

Birgitta Westphal Allen Chen Alyssa Neilson Andrew Núñez Nicole Ryan William Petersen (who I cannot find to tag for the life of me) Christal Cody Alexandra (Alexa) Villareal Haley Spencer Amara Onyewuchi Ixamar Palumbo, M.S. Mariel Stoll Ampah Joshua Edwards Marcus T. Katie McCuen Bri Lewerke Mylencia Manigault Reimann Hodan Ismail Sydney Williams Alexandra Pezzotti Alison Henry Casey De Pont (who I also can’t find) Love Uffot Tyler West Gira P. Kareem Cooper Christine Whitney Crystal Brewis Sarah Schlein Christopher Hill Will Starck Louisa Ferguson Adam Brown Laura Kirkpatrick Taj Alavi (she/her) Rohit Gandhi Ang Gonzalez Danielle DePiano Karima Taalbi Shannen Boynton Jessica Carei Ashley Schlag Anthony Langone Taryn Lacroix Eunu S.

I just hit the LinkedIn mentions limit and I’m still missing so many people... Bodman and all of creative, Hendo and all of legal, AV and all the music folks, Jon King + Sarah Waldman + Alia Calhoun and all my CHAMPS besties… the Wrapped Crew far and wide, thank you thank you! So many people worked on this and all your talent shone!

And the band plays me offstage

Aug 3 · linkedin

It’s my 1 year Spotiversary! Working at Spotify has been a dream of mine forever! I am so proud of my amazing team and all we have accomplished together. Spotify bandmates, I’m greatful for all y’all. You are all innovative, talented, playful, and kind. It’s my honor to work with you. Here is to another amazing year 💚🖤💚🖤💚🖤💚

Related Questions

What are some of Elissa Ayadi's most notable achievements at Spotify?
How did Elissa Ayadi contribute to Spotify's Wrapped campaign?
What is Elissa Ayadi's background before joining Spotify?
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What other projects has Elissa Ayadi worked on at Spotify?
Elissa Ayadi
Elissa Ayadi, photo 1
Elissa Ayadi, photo 2
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Location

Los Angeles Metropolitan Area